Executive Master Marketing
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Executive Master Marketing & Communication - Maurice
The Executive Master Marketing & Communication is a prestigious university program that integrates the latest marketing trends. The program aims to develop a coherent and effective marketing strategy in line with the company's strategic choices and market specificities.
Presentation of the Program
The program allows students to discover all aspects of marketing, understand and anticipate current developments, particularly those related to new technologies. It offers perspectives for developing creativity and innovation through an international seminar organized in Cape Town, South Africa, during the "Design Indaba on creativity" festival.
This Executive Master is part-time, allowing candidates to work and pursue their studies simultaneously. It is led by international experts in their field and is taught by professionals from the University of Paris Dauphine-PSL in Mauritius.
Practical Modalities
- Duration: 16 months
- Application deadline: Consult the admission page
- Pace: 1 seminar per month, from Wednesday to Friday from 2 pm to 7 pm and one Saturday from 9 am to 5 pm
- Net fee: 12,600
- Location: Analysis Institute of Management, Analysis House, Eb×ne
- Diploma or certificate awarded: University Diploma of level Bac+5 validated by the Board of Directors of the University of Paris Dauphine-PSL
Objectives
The Executive Master Marketing allows marketing, commercial, or communication managers to strengthen and update their skills and knowledge. It is also aimed at professionals in other fields (finance, engineering, or administration) to acquire dual skills or become self-employed.
- Decode current and future consumer behavior to better position themselves in the market
- Define and build a strategic marketing plan, operational action plan, and communication plan
- Integrate digital marketing into their overall strategy to better identify, engage, and develop relationships with their targets
Target Audience
This executive program is designed for those with professional experience who want to deepen their knowledge, access a position in the marketing field, or implement a strategy for their own business.
- Marketing, sales, and commercial managers
- Managers and professionals from other industries
- Entrepreneurs (including liberal professions)
Last Promotion in Figures
- Success rate: 100%
- Satisfaction rate: 93.5%
