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Introduction to the Design Thinking Program

The Design Thinking program is a short course designed for professionals, taking into account current challenges. This continuing education program integrates a participative dimension, with fundamental concepts presented and then complemented by numerous practical exercises derived from real cases.

Program Details

• Duration: 3 days spread over 1 month
• Price: 2,250 CHF
• Language: French
• Location: On-site
• Recognition: Internationally recognized
• Orientation: Practical training

Objectives of the Formation

1. Analyze user needs using empathy tools to resolve alignment and communication challenges.
2. Design collaborative and iterative processes integrating divergence, convergence, and rapid prototyping.
3. Integrate design thinking principles to structure projects aligned with organizational needs and objectives.

Target Audience

1. Project or portfolio managers wishing to adopt a user-centered approach.
2. Executives or professionals seeking to develop a new culture favoring collective intelligence and agility.
3. Anyone looking to explore new ways of collaborating and communicating around a project.

About the Formation

Our short course in Design Thinking has been designed for professionals, considering current challenges. The program combines theoretical foundations with practical applications, ensuring participants can concretely use the concepts presented and develop lasting knowledge.

Our Instructors

• Marius Conti, Professor
• Language: French

Related Formations

• Leadership de projet: 15 days spread over 5 months, CAS, French, on-site.
• Marketing digital: Evolving marketing in a digitalizing world.
• Data science & management: Redefining organizational operations with data and AI.

Frequently Asked Questions

• Conditions applicable to this formation are available upon request.

Conclusion

The Design Thinking program at Executive Education HEC Lausanne offers a unique opportunity for professionals to integrate design thinking into their project management practices, enhancing collaboration, innovation, and user satisfaction. With its practical orientation and academic excellence, this program equips participants with the skills and knowledge necessary to navigate complex project challenges effectively.