Students
مصاريف
تاريخ البدء
وسيلة الدراسة
مخلوط
مدة
حقائق البرنامج
تفاصيل البرنامج
درجة
الماجستير
تخصص رئيسي
الإدارة | السياسة البيئية | Public Administration
التخصص
الأعمال والإدارة | دراسات ثقافية
نوع التعليم
مخلوط
لغة الدورة
إنجليزي
عن البرنامج

نظرة عامة على البرنامج


University Program Information

The University offers various programs through its faculties, including the Faculty of Law, Criminal Sciences and Public Administration, which houses the IDHEAP (Institute of Advanced Studies in Public Administration).


IDHEAP Programs

  • Master PMP
    • Includes courses, thesis, exams, and mobility options (OUT, IN, CIVIS)
    • Study plans, regulations, and practical information are available
  • Doctorate in public administration
    • Admission and regulation
    • Doctoral process
    • Doctoral school
    • Doctoral theses
  • Master of Public Administration | MPA
    • Course program
    • Memory
    • Registration
  • DAS in public administration
    • Public economy
      • Expectations
    • Politics and institutions
    • Law and legislation
    • Public policies
    • Public management
    • Information systems and public statistics
  • CAS certificates
    • Communication of public organizations
    • Institutional and political challenges for public administration
    • Digital government
    • Law, technology and public administration
    • Economics and regulatory law
    • Evaluation of public policies
    • Public sector financial management
    • Public leadership and HRM
    • Management of public organizations
    • Migration and integration policies
    • Social policies
    • Environmental and ecological transition policies
    • Sports policy and public management
    • Public sector audit and oversight
    • Public sector policies and management
  • CEMAP
  • FORDIF
  • SSC Seminars
    • Contracting of public services
    • Circular economy
    • Migration and employment
    • Enhancement of skills and professional reintegration
    • Organization and management audit
    • Performance audit and evaluation
    • Financial monitoring in the public sector
    • Digital transformation
    • Coordination and collaboration in the implementation of social policies

Blended Intensive Program - CIVIS

Attractiveness, Branding, and Governance of Cities and Urban Regions: A Multidisciplinary Approach

This program is part of the CIVIS Alliance and is designed in collaboration with partner universities. It brings together students from across Europe to tackle the issue of cities' attractiveness, governance, and image.


Presentation

The notions of place and attractiveness have become central to societies. Places are economically, socially, and culturally homogenous entities that transcend political boundaries. The management of these places poses problems to be solved, including political and governance levels, strategy, and branding and marketing measures.


Objectives

The program aims to achieve five learning objectives:


  • Build reflexivity by questioning practices and adapting them to a complex territorial environment
  • Experiment with a scientific approach by deploying mixed methods to analyze territorial attractiveness
  • Mobilize a multidisciplinary approach to analyze territorial attractiveness
  • Mobilize tools directly linked to practice
  • Mobilize a systemic analysis tool for sustainable development

Target Audience

Bachelor/Master, Master/PhD students of CIVIS member universities. Special criteria and processes apply to students from member universities outside the European Union.


Main Topics

  • Attractiveness and competitiveness of place
  • On-site marketing and branding
  • Local governance and stakeholders' analysis
  • Place attractiveness: successes and failures
  • Principles and targets of place branding and marketing
  • Tools for diagnosing and implementing attractiveness strategies
  • Assessing the impact of attractiveness strategies

CIVIS Alliance - BIPs

This Blended Intensive Program is offered as part of the CIVIS alliance, a multicultural and multilingual European university formed by eleven leading higher education institutions. BIPs are hybrid intensive programs that combine online teaching with a short physical mobility period, bringing together students from across the Alliance.


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