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Medienmanagement (M.A.)

The Medienmanagement (M.A.) program is designed to provide students with a comprehensive understanding of the media industry, combining economic, organizational, and societal perspectives. This master's program aims to equip students with the knowledge and skills necessary to navigate the dynamic media landscape.

Zahlen & Fakten

• Abschluss: Master of Arts
• Zulassungsbedingungen: Zulassungsfrei
• Regelstudienzeit: 4 Semester
• Hauptunterrichtssprache: Deutsch
• Studienbeginn: Wintersemester
• Credit Points/Leistungspunkte: 120 ECTS

Profil

The program focuses on understanding the dynamics of the media industry, including the challenges and opportunities of the business with information, entertainment, and communication. It combines communications science and economic perspectives, enabling students to analyze markets, learn management techniques, and reflect on the societal role of media organizations. This interdisciplinary approach qualifies students for optimizing business processes and designing innovative solutions.

Typische Fragestellungen

• How can media companies be organized to facilitate productive work by creative employees?
• How can media users be categorized into target groups to fulfill their needs as consumers and citizens?
• How can the social and political role of media be reconciled with the profit orientation of media companies?

Das Besondere des Studiengangs

The program's unique feature is its connection of theory and practice. Through research seminars, students deepen their scientific understanding and develop innovative approaches to current media challenges. Simultaneously, working on real business cases prepares them to solve practical problems and immediately gain a foothold in the industry.

Studienverlauf

The study program is structured over four semesters, with a focus on:

1. 1. Semester: Deepening statistical knowledge, lectures on media markets, and current topics in media-economic research and practice.
2. 2. Semester: Starting a one-year research project on current media management topics, media business administration, and seminars on analyzing the media industry's framework conditions.
3. 3. Semester: Completing the research project, deepening media-economic knowledge, practical project management exercises, and a seminar on the current state of media management research.
4. 4. Semester: Practical application of knowledge in a project with a media company, seminar on current media-economic developments, and completion of the master's thesis and oral examination.

Auslandsaufenthalte

While not mandatory, the program offers the opportunity for a stay abroad, either self-organized or through exchange programs, to learn another language and culture and gain a different perspective on the field.

Praktika

The program includes a compulsory 12-week internship in media management, which can be completed at any time during the study period. This internship provides valuable practical experience and can be recognized as part of the study program.

Berufsorientierung

Graduates are qualified for leadership positions in media companies and related institutions, possessing a diverse portfolio of knowledge and skills, including:

• Comprehensive knowledge in various media-economic areas
• Experience in project management
• Techniques of scientific work
• Knowledge of empirical methods
• Experience in data collection and statistical data analysis
• Ability to prepare strategic conclusions

Zugangsvoraussetzungen

Admission requirements include a bachelor's degree from a university or a comparable degree, with 140 credit points in economics, communications, or media science, including at least 60 credit points in economics and 12 credit points in methodology (including statistics). For international students, proof of German language proficiency is required if their previous education was not in German.

Mehr erfahren

For more detailed information about the program, its contents, and structure, please refer to the department's web pages, where you can also find the module handbook and study schedule.

Passende Bachelorstudieng鄚ge an der JGU

Suitable bachelor's programs at the Johannes Gutenberg University Mainz include Publizistik (B.A.) in combination with Wirtschaftswissenschaften (B.A.) and Wirtschaftswissenschaften (B.Sc.).

Weiterf𢞴rende Informationen

Further information can be found in the examination regulations, at the Institute for Publizistik, and through the Career Service, which offers support in career orientation and job search.

Berufsorientierung und -einstieg

The Career Service provides information, counseling, workshops, and events to support students in their career orientation and job search, from the first semester onwards. Typical employers for graduates include media companies, publishing houses, internet companies, production companies, advertising and market research agencies, and consulting firms.