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Introduction to the Master's Program in Strategic Communication

The Master's program in Strategic Communication offers a comprehensive understanding of the analysis, implementation, and design of communication strategies, combining scientific foundations with practice-oriented approaches.

Program Description

The program covers various facets of strategic communication, including crisis communication, media relations, strategic science communication, and internal communication. Students will also explore the conception of communication campaigns, CSR, greenwashing, and public affairs, all while discovering the connections between applied scientific research and practical insights from companies, agencies, associations, or NGOs.

Key Facts

• Degree: Master of Arts (M.A.)
• Standard Period of Study: 4 semesters (120 credits / 37 SWS)
• Start of Study: Only in the winter semester
• Admission Restriction: Yes (25 places per program and year)
• Application Period: April 1 to May 15

Study Structure

The program is divided into four semesters, each with a unique focus:

1. First Semester: Introduction to the program, getting to know the instructors and other students, and foundational courses in media psychology and advanced statistics.
2. Second Semester: Practical application of strategic communication, including developing real communication concepts with practice partners and conducting small research projects.
3. Third Semester: Focus on a research project related to current topics in strategic communication research and exploring the diverse tasks of organizational communication.
4. Fourth Semester: Completion of the Master's thesis, accompanied by a seminar preparing students for writing their thesis.

Admission Requirements

To be eligible for the Master's program in Strategic Communication, applicants must:

• Have completed a Bachelor's degree in Public Relations or Communication Science at a university in Germany or abroad.
• Have acquired at least 90 credit points in the aforementioned fields or a combination thereof.
• Demonstrate at least 12 credit points in empirical methodology, including statistics.
• Note that if the Bachelor's degree has not been completed at the time of application, applicants can still apply if they have completed at least two-thirds of the required credits.

Student Life and Initiatives

The program encourages a creative and open work atmosphere through group work, interactive learning, and varied excursions. Additionally, the university offers various student initiatives, such as:

• Fachschaft: Organizes events, provides study advice, and acts as a liaison between students and instructors.
• Kommoguntia: A student PR initiative that aims to build a valuable network for future careers and foster the exchange between practice and theory.
• Publizissimus: The student newspaper for Mainz communication science students, covering media topics, campus life, and more.
• Campus TV and Campusradio Mainz: Student-run media outlets producing content for and by students.

International Opportunities

The Institute for Public Relations cooperates with over 20 media and communication science institutes within the EU's ERASMUS+ program, offering students the chance to study abroad in countries like Finland, France, Italy, Sweden, or Spain, and gain insights into different teaching and research methods.

Conclusion

The Master's program in Strategic Communication at the Johannes Gutenberg University Mainz is designed to provide students with a deep understanding of strategic communication, combining theoretical knowledge with practical applications. With its unique study structure, admission requirements, and rich student life, the program prepares graduates for leadership positions in communication departments and fosters a network of professionals in the field.