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Sports Leadership Program Outline

The Sports Leadership program is designed to provide students with a comprehensive understanding of the principles and practices of sports leadership. The program consists of six modules, each taught by an experienced instructor.

Module 1: Foundations of Sports Leadership

Taught by Ian Mendes, this module covers the history and evolution of sports leadership, leadership styles and philosophies, ethical decision-making, and the importance of communication in sports leadership.

• History & evolution of sports leadership: Explore how leadership in professional sports has shifted from family-run operations to global enterprises, and the implications for modern leaders.
• Leadership styles and philosophies in sports: Understand why servant leadership thrives in today's sports environments, and why authoritarian approaches no longer work.
• Ethical decision-making and integrity: Examine real-world scenarios to practice making value-based decisions that build trust and foster positive culture.
• Why communication matters: Learn the impact of effective internal communication and how to strike the right balance to avoid meeting overload.

Module 2: Team Building and Motivation

Taught by Rob Smart, this module focuses on the principles of team dynamics, coaching strategies for peak performance, handling conflicts, and fostering collaboration.

• Principles of team dynamics: Analyze how locker room dynamics translate into professional settings and how to foster collaboration across teams.
• Coaching strategies for peak performance: Review evolving coaching styles, motivational strategies, and the importance of mentorship.
• Handling conflicts and fostering collaboration: Learn strategies to address interpersonal conflicts and create inclusive, respectful team environments.

Module 3: Strategic Management in Sports

Taught by Mark Goudie, this module covers building and implementing strategic visions, resource allocation, operational excellence, and data-driven decision-making.

• Building and implementing strategic visions: Build strategic plans that align business goals with performance outcomes.
• Resource allocation and operational excellence: Examine how organizations of all sizes manage staffing, budgets, and long-term success.
• Data-driven decision-making and analytics: Explore how analytics and AI are shaping customer insights, operations, and decision-making in today's industry.

Module 4: Sports Marketing and Branding

Taught by Patti Zebchuck, this module explores building a strong brand in sports organizations, fan engagement, community outreach, and leveraging digital platforms.

• Building a strong brand in sports organizations: Learn to build meaningful slogans, visuals, and partnerships that reflect a team's identity.
• Fan engagement and community outreach: Understand community outreach, in-game experience, and demographic tracking to enhance fan loyalty.
• Leveraging digital platforms and social media: Develop content strategies across digital platforms, monetize online presence, and engage athletes in storytelling.

Module 5: Financial Acumen for Sports Leaders

Taught by Yolana Junco and Valerie Hughes, this module covers budgeting, financial planning, revenue generation, and risk management.

• Budgeting and financial planning for sports organizations: Understanding forecasting, multi-year budgeting, salary management, and contract negotiations.
• Revenue generation: Sponsorships, broadcasting, and events: Explore sponsorships, broadcast deals, ticket pricing, and secondary revenue streams like merchandise and events.
• Risk management and compliance: Navigate tax implications, team valuations, challenges with the Canadian dollar, and collective bargaining agreements – if applicable.

Module 6: Leadership in Crisis

Taught by Ian Mendes, this module focuses on crisis management, contingency planning, navigating public relations challenges, and resilience in sports leadership.

• Crisis management and contingency planning: Learn from past crises and prepare proactive response strategies.
• Navigating public relations challenges: Manage communication effectively in the face of public scrutiny.
• Resilience and mental health in sports leadership: Explore the evolution of the mental health landscape and why it's essential to promote mental well-being and resilience in high-pressure environments.