نظرة عامة على البرنامج

MANAGEMENT E MARKETING DELLE DESTINAZIONI TURISTICHE

Course Details

• Academic Year: 2025/2026
• CFU: 6
• Scientific Disciplinary Sector: SECS-P/08
• Language: Italian
• Location: Genova
• Period: 1st Semester

Objectives and Contents

Educational Objectives

The course provides the knowledge and skills necessary for the management and governance of tourist destinations. It delves into the role of destination marketing and its tools, both in strategic and operational dimensions.

Detailed Educational Objectives and Learning Outcomes

By the end of the course, students will be able to:

• Understand the dynamics of the tourist market
• Analyze the characteristics of tourist destinations
• Identify the components of a tourist destination, their relationships, and governance mechanisms
• Analyze the behavior of the tourist consumer
• Hypothesize a marketing strategy for the tourist destination, combining traditional and innovative tools

Teaching Methods

The course combines frontal teaching with seminar interventions by experts and individual and group activities. Attendance is not mandatory.

Students with certified disabilities, DSA, or other special educational needs are advised to contact the department's reference person at the beginning of the course to agree on teaching and examination methods that respect the course objectives and provide appropriate compensatory tools.

Program/Content

• The tourist phenomenon: structural elements and conjunctural aspects
• The components of a tourist destination: tourists, territorial attractions, tourist services, and businesses
• Destination management and territorial governance: nature and role of DMOs
• Relationships between destination actors
• Tourist demand and consumer behavior
• The evolution of a tourist destination and sustainability issues related to its development
• Destination marketing
• Online destination marketing and web presence

Texts/Bibliography

For attending students:

• Martini U. (2017) (ed.), Management e marketing delle destinazioni turistiche territoriali, McGraw Hill, Milano (parts to be studied will be communicated at the end of each topic)
• Readings that are part of the program (available on Aulaweb)
• Slides (available on Aulaweb) + related notes

For non-attending students:

• Martini U. (2017) (ed.), Management e marketing delle destinazioni turistiche territoriali, McGraw Hill, Milano (the entire text must be studied)
• Readings that are part of the program (available on Aulaweb)

Teachers and Commissions

• Teacher: Riccardo Spinelli
• Office Hours: Genova, Thursday, 10:00 AM, at the Department of Economics (first floor, studio 1041); it is recommended to send an email to schedule an appointment. Imperia, Tuesday, 4:00 PM, during the first semester; consult the teacher for the second semester. Note: Office hours can also be held online upon request.

Examination Commission

• President: Riccardo Spinelli
• Supplementary President: Alessio Tei

Lessons

Start of Lessons

October 2025

Lesson Schedule

The schedule for this course can be found at the EasyAcademy portal.

Exams

Examination Method

A written test with open questions, according to the dates of the ordinary appeals.

Assessment Method

The exam will cover the topics discussed during the lessons and presented in the textbook; it aims to assess whether the student has reached an adequate level of knowledge and has acquired the ability to understand the relationships and implications for the management and development of tourist destinations.

Exam Calendar

Additional Information

For further information not included in the course sheet, please contact the teacher.

Agenda 2030

Quality Education

Decent Work and Economic Growth

Industry, Innovation, and Infrastructure

Sustainable Cities and Communities

Responsible Consumption and Production