نظرة عامة على البرنامج

M2 Management et Commerce International | Parcours Management International de l'Hospitalité (MIH)

The Management International de l'Hospitalité (MIH) program is part of the Master's degree in Management and International Commerce. This program prepares students for management positions in international hospitality establishments.

Objectives

The MIH program aims to provide students with the necessary skills to manage international hospitality establishments. The program covers various aspects of hospitality management, including:

• Hotel management
• Development and optimization of international tourist accommodation products
• Promotion of receptive tourism in accommodation institutions
• Market research, marketing, and monitoring of demand evolution
• International communication of hospitality services

The program enables students to acquire administrative, financial, and human resource management skills for international hospitality establishments. Emphasis is placed on market research, communication, and marketing techniques to optimize the commercial function of these establishments and monitor market trends.

Upon completion of the program, graduates will be able to:

• Master basic management techniques for international hospitality establishments
• Analyze the international business environment and evaluate its commercial or strategic positioning
• Define development prospects for companies and products internationally, particularly based on the evolution of international customer needs
• Practice intercultural management of employee and management teams, including conflict resolution
• Define international communication policies, establish support systems, and organize information systems

Curriculum

The program consists of two semesters:

Semestre 3 M2 MCI Parcours Type Management International de l'Hospitalité (MIH)

• BCC 1: Expertise du contexte et du pilotage d'un projet d'hospitalité internationale
  • Expertise du contexte des projets internationaux (4 credits)
    • "Megatrends" and innovation in international hospitality
    • Mutation of networks and franchises
  • Communication pour l'hospitalité internationale (6 credits)
    • Specialized English for International Hospitality
    • LV II
• BCC 2: Piloter et évaluer des technologies innovantes dans l'hospitalité dans leur dimension internationale
  • Outils et méthodes pour l'analyse de l'hospitalité internationale (5 credits)
    • Business Plan pour l'hospitalité internationale
    • Gestion optimale des capacités
  • Innovation et technologie pour l'hospitalité internationale (5 credits)
    • Intelligence artificielle et aide ŕ la décision
    • Nouvelles tendances en marketing digital
• BCC 3: Assurer la promotion durable des normes de la qualité des services et de la communication
  • Management de la qualité des services (5 credits)
    • Gestion et process de la qualité des services
    • Gestion de la relation client
  • Qualité de la communication et stratégie d'entreprise (5 credits)
    • Management de la marque ŕ l'international
    • Promotion: Publicité et communication

Semestre 4 M2 MCI Parcours Type Management International de l'Hospitalité (MIH)

• BCC 4: Mettre au point une politique de développement des ressources humaines
  • Gestion multiculturelle des Ressources humaines (4 credits)
    • Management interculturel
    • Management des équipes
  • Promotion du leadership (4 credits)
    • Gestion des conflits
    • Leadership dans l'hospitalité
• BCC 5: Mener un projet de recherche sur la qualité dans l'hospitalité internationale en lien avec les besoins du monde socio-économique selon une démarche scientifique
  • Projet tuteuré (4 credits)
    • Méthodologie du projet tuteuré écrit
    • Méthodologie du projet tuteuré oral
• BCC 6: Mobiliser les connaissances acquises pour résoudre une problématique et s'intégrer dans le monde professionnel
  • Stage (18 credits)

Admission

Who Can Apply?

Students who have completed the first year of a Master's program (60 ECTS) with good analytical and expression skills, a solid understanding of management and business fundamentals, and proficiency in two foreign languages.

How to Apply?

Applications are submitted through a dedicated platform. A certificate of English proficiency (TOIEC, TOEFL, etc.) is required, along with other documents.

Practical Information

• The internship lasts from 3 to 6 months and starts at the end of March.
• Students work on a project to develop an international hospitality structure, defined with their tutor and validated by the pedagogical manager.
• Volume of Teaching:
  • Lectures: 483 hours
  • Directed work: 207 hours
  • Internship: 20 weeks
• Pedagogical Team:
  • The teaching team consists of recognized specialists in their field, contributing to the quality of education through rigorous, curious, and critical approaches.
• Accessibility:
  • The program is available in initial training, continuing education, and apprenticeship formats.

After Graduation

Career Opportunities

Graduates of the Master MCI program can pursue careers such as:

• International project manager
• Marketing project manager
• Hotel director
• International communication manager
• Research officer in a national or international tourism committee/organization