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Master Stratégies de Communication & Relations Presse

The Master Stratégies de Communication & Relations Presse is a professional degree offered in alternance, combining theoretical and practical approaches to communication and press relations. This master's program in Sciences de l'information et de la communication is designed to provide students with a comprehensive understanding of communication strategies and press relations, as well as the skills and knowledge necessary to succeed in these fields.

Objectives

The program aims to provide students with a polyvalent education, combining theoretical and practical approaches to communication and press relations. The curriculum is organized around two main axes:

• Les stratégies de communication, which focuses on the development of communication strategies and tactics.
• Les relations presse, which explores the relationships between organizations and the media.

Target Audience

This program is designed for students who wish to pursue a career in communication and press relations. Priority is given to students who have a strong foundation in French language and culture, as well as a good understanding of the media and journalism.

Career Opportunities

The program prepares students for a variety of careers in communication and press relations, including:

• Chargé de communication
• Responsable de communication
• Conseiller en communication
• Journalist

Admission Requirements

Admission to the program is open to students who hold a BAC+3 degree or equivalent. The following degrees are eligible:

• Licence Information-Communication
• Licence en Arts, Lettres, Langues, Sciences Humaines et Sociales, Science politique, Droit, Économie et Gestion
• Licence in another disciplinary field or foreign degree (subject to validation by the pedagogical team and the Commission pédagogique)

Program Structure

The program is offered in alternance, with students spending part of their time in the classroom and part of their time in a professional setting. The program includes:

• 120 credits
• A combination of theoretical and practical courses
• A focus on the development of communication strategies and press relations

Documents

The following documents are available for download:

• Maquette des enseignements
• Calendrier alternance SCRP M
• Calendrier Formasup M2 SCRP
• Brochure de la formation