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University Program Information

The provided context contains information about various university programs, including marketing and communications courses.

Marketing/Communications

The marketing and communications program offers several courses, including:

• Advertising Foundations
  • Instructor: Jane Barratt
  • Description: Learn the fundamentals of effective advertising and marketing communications. This course provides an overview of the current media landscape and the building blocks and relative costs of a basic advertising plan.
• Related Classes
  • Storytelling for Business Video
    • Taught by Roger S.H. Schulman
    • Description: Human beings are storytelling animals, and when we want to communicate information that's meaningful to us, we usually tell a story.
  • The CMO Advantage on LinkedIn: Learning Path Intro Video
    • Taught by Jessica Jensen
    • Description: Dive into The CMO's Guide to Engaging on LinkedIn, a learning path designed specifically for CMOs and their communications teams.
  • TAIT: Creating World Class Experiences
    • Taught by Tait Towers LLC
    • Description: TAIT was founded in 1978 by Michael Tait as a lighting business. Since its inception, TAIT has evolved into an industry leader.
  • Social Media Promotion for Musicians, Artists, and Engineers
    • Taught by Bobby Owsinski
    • Description: Any artist, band, producer, or recording engineer trying to promote their work has a wide variety of social media outlets.
  • Introduction to Attribution and Mix Modeling
    • Taught by Corey Koberg
    • Description: When all your marketing culminates in a conversion, who gets the credit? Take your analytics to the next level by learning about attribution and mix modeling.
  • Brand and Marketing Integration
    • Taught by Dina Shapiro
    • Description: When the concept of marketing integration comes up, many people automatically think about external customer marketing; however, external approaches—advertising, social media, and content marketing—are only half the story.
  • Danny Sullivan on SEO
    • Taught by Danny Sullivan
    • Description: Traditional marketing puts content in front of a passive, potentially uninterested audience. Search engine optimization (SEO) helps you target a specific audience that is already looking for what you have to offer.
  • Creating a PSA Commercial
    • Taught by Richard Harrington
    • Description: Take a look behind the scenes at the production of a real-world television commercial. Learn what it takes to plan, produce, and deliver a successful PSA.
  • Leading a Marketing Team
    • Taught by Drew Boyd
    • Description: Do you have what it takes to lead your marketing team to greatness—great campaigns, great collaborations, and great results? Learn how to build and manage a high-performing marketing team.
  • Getting Your Ideas Approved
    • Taught by Mike Figliuolo
    • Description: Pitching a big idea can be a daunting prospect if you're unsure where to start. Gathering data and presenting facts can help you build a strong case for your idea.
  • Neil Blumenthal on Branding
    • Taught by Neil Blumenthal
    • Description: Think about your favorite brand. What's their story? What do they do? What do they stand for? In six short lessons, you'll learn how to build a brand that resonates with your audience.
  • Creative Inspirations: Harry Marks, Broadcast Designer
    • Taught by Harry Marks
    • Description: Harry Marks is considered by many to be the godfather of broadcast design. More than any other individual, he changed the face of television and created a new visual language.
  • Creating Your Personal Brand
    • Taught by Lida Citroën
    • Description: Your personal brand is your reputation and legacy. A strong personal brand can lead to job and career opportunities. A weak personal brand can hold you back.
  • Diane Domeyer on Standing out in the Creative Job Market
    • Taught by Diane Domeyer
    • Description: In a competitive job market, like the one designers and other creative professionals are facing today, how do you stand out from the crowd?
  • Graphic Design: Small Business Identity Redesign
    • Taught by John McWade
    • Description: Your client needs new branding. The current design is no longer relevant, accurate, or even consistent. Where to start? In this course, you'll learn how to redesign a small business identity.
  • Guy Kawasaki on How to Rock Social Media
    • Taught by Guy Kawasaki
    • Description: Entrepreneur and social media expert Guy Kawasaki—who has 1.4 million Twitter followers and more than a quarter million likes on Facebook—shares his tips for rocking social media.
  • Designing a Business Card
    • Taught by Nigel French
    • Description: Learn how to design a business card. In this course, designer Nigel French covers all aspects of the design process—from concept to completion.
  • Yo Santosa, Branding Expert
    • Taught by Yolanda Santosa
    • Description: Yo Santosa took a big leap when she decided to quit her job as a motion graphics artist. But her risk paid off, and she's now a successful branding expert.
  • Learning to Write Marketing Copy
    • Taught by Ian Lurie
    • Description: Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course on writing marketing copy.
  • Jonah Berger on Viral Marketing
    • Taught by Jonah Berger
    • Description: Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and author of the bestselling book Contagious: Why Things Catch On, explains the science behind viral marketing.