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Marketingbeleid: Theorie en Cases

Overview

This micro-credential program provides insight into the basic concepts and latest trends in marketing, allowing students to develop essential skills for a successful marketing career. The program explores various aspects of marketing, from business strategy to pricing policy, through engaging cases.

Target Audience

The program is designed for academic and professional bachelors with at least 5 years of professional experience who wish to acquire competencies in marketing policy.

Combining Work and Study

It is possible to combine this micro-credential program with work. Students who enroll in a micro-credential program in combination with a job can also register as a working student to access additional facilities.

Program Details

• Lesinhoud, leerdoelen en evaluatie (Course content, learning objectives, and evaluation)
• Studieprogramma (Study program)
• Toelating en inschrijven (Admission and enrollment)

Micro-credentials

• Wat is een micro-credential? (What is a micro-credential?)
• Overzicht van alle micro-credentials (Overview of all micro-credentials)