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Marketing for Health and Wellbeing Course

Course Overview

The Marketing for Health and Wellbeing course is designed to bridge the gap between marketing and health. It provides an overview of key marketing concepts, ideas, and tools, followed by a practical focus on how to apply these to promote health products, services, public health policies, and campaigns.

Course Structure

The course is run intensively over two weeks, with a one-week break in between. It brings together more than ten prominent industry practitioners to share their experiences of using marketing techniques to promote health and wellbeing. The course features lectures with a diverse range of international and interstate experts, sessions with SA-based experts allowing students to ask questions about industry tactics, employment strategies, and much more.

Assessment

Assessment includes online quizzes, group assignment, and an exam. Assessment is only compulsory for students who are completing the course as part of current (or future) university qualifications, however, to get the most out of the course, it is recommended that students complete the assessment.

Entry Requirements

There are no formal entry requirements for the course. It is relevant to practitioners from any qualification and employment background. No formal marketing training is required.

Fees

The fee for non-UniSA students is $2,950 + GST. Current UniSA students should refer to the Marketing for Health and Wellbeing course page for fee information.

Location

The course is held at the City West Campus, North Terrace, Adelaide.

Benefits

The course provides participants with practical knowledge, skills, and information about the latest industry practice. Students will learn how to:

• Understand consumers, clients, and patients
• Market beyond commercial boundaries
• Design the intervention (the social marketing process): steps, decisions, what not to do
• Put the principles of marketing into action
• Use the tools of influence, including social media channels

Cancellation Policy

The University of South Australia reserves the right to cancel events and issue refunds. In the event that an attendee cannot attend, a substitute is welcome to attend in their place. No refunds will be given unless 21 days' notice is given in writing prior to the date of the planned event. If less than 21 days, the fee can be used for the same course at a later stage, or another course of the same value.