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Bachelor of Business (Marketing)

The Bachelor of Business is an integrated program that provides a grounding in the key business disciplines. Combined with a specialisation in Marketing, the program provides students with the knowledge and confidence to succeed as marketing practitioners. The marketing specialisation focuses on consumer psychology, the scientific laws of brand growth, and the practical skills needed to become a marketing manager.

Program Details

• Degree Level: Undergraduate
• Duration: 3 years full-time
• Mode: Online
• Program Code: XBBM
• Prerequisites: None
• Assumed Knowledge: None
• Fees: AUD$ 27,100 per annum (per 1.0 EFTSL) for students enrolled in 2025

English Language Requirements

• IELTS total: 6.0
• IELTS reading: 6.0
• IELTS writing: 6.0
• IELTS speaking: 6.0
• IELTS listening: 6.0

Admission Criteria

Applicants are required to meet one of the following criteria with a competitive result:

• Higher education study: Successfully completed equivalent to a minimum of half a year of full-time study of a higher education program at a recognised higher education provider
• Vocational Education and Training (VET): Complete an award from a registered training organisation at Certificate IV or above
• Work and life experience (for domestic students only): Passed a UniSA Online literacy and numeracy test and have relevant work experience, or completed a 12-month UniSA Foundation Studies program or equivalent, or qualify for Special Entry
• Recent secondary education: Completed a secondary education qualification equivalent to SACE, such as an interstate year 12 or international qualification

Essential Requirements for Admission

Prerequisites

None

Assumed Knowledge

None

English Language Entry Requirements

In addition, international students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission.

Program Structure

Students undertake the UniSA Business core courses, the required courses in Marketing, and appropriate electives. The program requires completion of courses totalling 108 units.

Courses

First Year

• UO Critical Approaches to Online Learning
• Elective
• UO Business and Society
• Elective
• UO Marketing Principles: Trading and Exchange
• UO Business Law
• UO Quantitative Methods for Business
• UO Accounting for Business
• UO Consumer Behaviour
• UO Principles of Economics
• UO Marketing Analytics

Second Year

• UO Professional Development in Marketing
• Marketing Elective
• UO Market Research
• UO Retailing
• UO Advertising
• UO Business Intelligence
• UO Entrepreneurship for Social and Market Impact
• UO Management and Organisation

Third Year

• UO Strategic Management
• Elective
• UO Branding
• UO Essentials of Marketing Planning
• UO Integrated Marketing
• Elective
• UO International Business Environments
• Elective

Electives

• Suggested Electives:
  • UO Managing Decision Making
  • UO International Management Ethics and Values
  • UO Managing the Employment Relationship
  • UO Organisational Leadership
  • UO Organisational Entrepreneurship
  • UO Digital Marketing
  • UO Virtual Industry Internship
• Marketing Electives:
  • Business International Study Tour
  • UO Marketing for Health and Wellbeing
  • UO Virtual Industry Internship
  • UO Digital Marketing

Rules and Notes

1. Assessment requirements for this degree include at least one online exam.
2. One elective in the final year is required to be at an advanced level and must be chosen from the suggested electives list for this degree.
3. Students who have completed a qualification in a business discipline at AQF Diploma level or equivalent and assessed to receive 36 units block credit, will be granted credit for this course.
4. Students who have completed a qualification in a business discipline at AQF Advanced Diploma level or equivalent and assessed to receive 54 units block credit, will be granted credit for this course.
5. This course is recommended for students who are new to university studies or require development in academic and research skills.
6. Marketing elective to be chosen from the suggested Marketing electives list.

Professional Accreditation and Recognition

This program has been evaluated and accredited by the Australian Marketing Institute (AMI). Gaining AMI accreditation represents one of several processes ensuring this program provides graduates with an appropriate set of knowledge and skills required by employers within the marketing-related field.

Program Director

AsPr Vivien Chanana

Additional Information

The University of Adelaide and the University of South Australia are combining their strengths to create a new university for the future, Adelaide University, opening in January 2026. From 4 August 2025, the University of Adelaide and University of South Australia will no longer be accepting applications for new students. Apply now to study with Adelaide University in 2026.