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Bachelor of Accounting (Pathway to Master of Management (Advertising and Brand Management))

Overview

The Bachelor of Accounting (Pathway to Master of Management (Advertising and Brand Management)) is a three-year undergraduate program designed to provide students with the education and skills necessary to become accountants in public practice, commerce, industry, and the public sector. The program also offers a sound qualification for careers in business and management.

Aim

The aim of this program is to equip students with the knowledge and skills required to succeed in the accounting profession, as well as provide a pathway to a Master of Management (Advertising and Brand Management).

Content and Structure

The program requires the completion of 108 units, including:

• UniSA Business core courses
• Required courses in Accounting
• Appropriate electives
• Four master's pathway courses

Courses

The program includes a range of courses, such as:

First Year

• Quantitative Methods for Business
• Accounting for Business
• Career Development in Business
• Marketing Principles: Trading and Exchange
• Financial Accounting 1
• Business and Society
• Principles of Economics
• Business Law

Second Year

• Financial Accounting 2
• Management Accounting
• Business Finance
• Business Intelligence
• Companies and Partnership Law
• Management and Organisation
• Auditing Theory and Practice
• Financial Accounting 3

Third Year

• Business Ethics
• Taxation Law 1
• Sustainability Accounting and Reporting
• Marketing Management
• Fundamentals of Data Analytics for Business
• Contemporary Issues in Accounting
• Strategic Financial Analysis
• People, Leadership and Performance

Electives

Students can choose from a range of electives, including:

• Experiential Electives
  • Business Internship 30 Days
  • Business Decision Making Simulation
  • Business Practicum
  • International Business Project
  • Social Enterprise Case Competition
  • Tax Clinic
  • Virtual Industry Internship
• Suggested Electives
  • Entrepreneurship for Social and Market Impact
  • International Business Environments
  • Negotiated Project
  • Ethics and Financial Advice
  • Creativity and Innovation
  • Business Virtual Study Tour - Undergraduate
  • CPA Ethics and Governance
  • Project Management: Principles and Strategies
  • Community Service Learning Project 1
  • Strategic Management
  • Studies in Small Enterprise

Rules and Notes

1. Students who have received 36 units block credit are not eligible for this program.
2. Electives may be used to complete an Experiential Elective, undertake an international student exchange, or study other courses of interest offered by UniSA Business.
3. View available Overseas Study Opportunities or contact the program director for more information.

Program Director

Mr Scott Copeland

Related Degrees

• Bachelor of Accounting
• Bachelor of Accounting (Pathway to Master of Finance (Financial Planning))
• Bachelor of Accounting (Pathway to Master of Finance)
• Bachelor of Accounting (Pathway to Master of Finance (Global Investment and Trade))
• Bachelor of Accounting (Pathway to Master of Management)
• Bachelor of Accounting (Pathway to Master of Management (Human Resource Management))
• Bachelor of Accounting (Pathway to Master of Management (Tourism and Event Management))
• Bachelor of Accounting (Pathway to Master of Management (Marketing))
• Bachelor of Accounting (Pathway to Master of Management (Business Analytics))

Admission Criteria

Applicants must meet one of the following criteria with a competitive result and demonstrate that they fulfill any prerequisite requirements and essential requirements for admission:

• Recent secondary education: Meet any prerequisite requirements with a minimum grade of C- or equivalent and qualify for the South Australian Certificate of Education (SACE) with a competitive Selection Rank (ATAR).
• Higher education study: Complete or partly complete a recognized higher education program at a recognized higher education institution.
• Vocational Education and Training (VET): Complete an award from a registered training organization at Certificate IV or above.
• Work and life experience: Qualify for Special Entry or complete a 12-month UniSA Foundation Studies program or equivalent.

Essential Requirements for Admission

Achieve a GPA of 4.0 or above on completion of their second year of study to be eligible.

Prerequisites

None

Assumed Knowledge

None

Fees

Commonwealth supported students are charged a portion of the cost of their higher education through a student contribution.

Entry Requirements

The rules that specify the level of attainment required to qualify for consideration for admission to university. For example, selection rank is your ATAR plus any adjustment factors.

Duration

Duration is approximate and based on a full-time study load.

On-campus/Online

Students may be required to attend on-campus classes as part of their studies.

SATAC Code

Please enter this SATAC code when applying for this degree.

Start Date

The month you will commence your studies. Exact start date outlined in course timetable.