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Bachelor of Science in Marketing

The Bachelor of Science in Marketing program at the Naveen Jindal School of Management is a comprehensive curriculum that prepares students for diverse marketing careers. The program offers flexible degree plans and targeted training to help students achieve their goals.

Career Outcomes

The program enables students to pursue dynamic careers in advertising, brand management, digital marketing, sales, social media, or public relations. Alumni of the program work in various roles, and the program provides opportunities for students to learn about career outcomes and the specific roles that can be earned with a Marketing degree.

Student Engagement

Students can get involved on campus and hone their skills through competitions, career fairs, and Jindal School clubs. The program also offers opportunities for student organizations, such as the American Marketing Association (AMA UTD), Sales Club, and National Retail Federation (NRF).

Designing Your Marketing Degree

The JSOM Marketing degree program prepares students for diverse marketing careers with flexible electives and targeted training. Students can design their degree plan to suit their interests and career goals.

Gain Valuable Work Experience

The program provides opportunities for students to gain valuable work experience while earning their degree. Students can participate in:

• Solving problems for local companies through UTDsolv, the capstone senior project
• Giving back to the community through 100 hours of volunteer service in UTDserv
• Diverse internship prospects to jump-start a post-graduation career

Rankings

The Marketing program at the Naveen Jindal School of Management is ranked No. 16 among public university programs and No. 36 overall by U.S. News & World Report (2026).

Marketing Student Organizations

The program offers various student organizations, including:

• American Marketing Association (AMA UTD)
• Sales Club
• National Retail Federation (NRF)

Program Director

The Director of the Bachelor's in Marketing program is Julie Haworth, who can be reached at JSOM 13.328.

Student Testimonials

Students have praised the program for its comprehensive marketing classes and opportunities for experiential learning. One student, Amber Quach, noted that the program's faculty and resources were invaluable in her academic and professional journey.

Featured News

The program has been featured in various news stories, including the appointment of a marketing sophomore as editor-in-chief of The Mercury, the university's official student-run newspaper.

Scholarships

The Jindal School awards scholarships to competitive, new incoming students admitted in the fall and spring and current students just prior to each fall.