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Introduction to the University Program

The University of Oulu's School of Business offers a comprehensive and internationally recognized program in business studies. The program focuses on responsible and sustainable business practices, providing students with a broad understanding of business operations and excellent preparation for the workforce.

Program Structure and Content

The bachelor's program in business studies covers a wide range of topics, including:

• International business management
• Accounting
• Business analytics
• Marketing
• Economics
• Finance The program provides students with concrete skills and networks through internships, company visits, and project work for companies.

Specializations

The master's program offers several specializations, including:

• International Business Management
• Sustainable Marketing
• Accounting
• Business Analytics
• Finance
• Economics

International Business Management

This specialization focuses on the creation, development, and management of organizations. It provides students with a comprehensive understanding of the international business field, including innovative and entrepreneurial business development, management challenges, and organizational change in a global context.

Sustainable Marketing

This specialization combines research-based learning and company projects, enabling students to lead strategic value creation in a sustainable manner. It covers topics such as branding, B2B and service marketing, business relationships, procurement and supply chain, sales, and consumer behavior.

Accounting

This specialization provides students with a deep understanding of a company's financial processes and decision-support systems. It covers topics such as financial statement analysis, management accounting, and auditing.

Business Analytics

This specialization combines technical and business studies, providing students with the skills to work as analytics experts. It focuses on the use of data and analytics in strategy, decision-making, operations, and development.

Finance

This specialization provides students with the tools for investment evaluation, financing, and asset allocation. It prepares students for challenging and rewarding tasks in the field of finance.

Economics

This specialization helps students understand economic mechanisms and solve societal problems using economic tools. It covers topics such as market behavior, economic policy, and the use of analytical tools in decision-making.

Research and Career Opportunities

The University of Oulu's School of Business is a high-quality educational and research unit, accredited by AACSB. The school has an extensive corporate network, providing students with opportunities to familiarize themselves with different business environments and solve business problems through internships, company visits, and projects.

Graduates of the business program have excellent job prospects and can work in various expert and management positions, both domestically and internationally. Possible career paths include:

• Human Resources Manager
• Auditor
• Marketing Manager
• Analyst
• Portfolio Manager

Conclusion

The University of Oulu's business program offers a comprehensive education in business studies, with a focus on responsible and sustainable business practices. The program provides students with a broad range of skills and knowledge, preparing them for successful careers in various fields of business.