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Digital Platforms and Analytics (AVOIN YO)

The course introduces data analytics tools by categories and establishes authority in business analytics.

Enrollment Period

The enrollment period is from November 19, 2025, to January 23, 2026.

Mode of Delivery

The course is delivered through web-based studies.

Course Study Period

The course study period is from February 2, 2026, to May 15, 2026.

Price

The price of the course is 100 euros.

Education Information

• The course introduces data analytics tools by categories and establishes authority in business analytics.
• Digital commerce is a central application field of analytics that focuses on analyzing and reporting on customer engagement in digital environments, benchmarking competitors and the industry, and evaluating and improving the performance of digital channels with responsibility and sustainability concepts and practices.

Education Format

The education format is continuous learning, and it is offered by the open university.

Semester

The course is offered during the academic year.

Field of Study

The field of study is business, administration, and law.

Discipline

The discipline is business analytics (economics and business administration).

Teaching Language

The teaching language is English.

Course Organiser

The course is organised by the University of Oulu.

Location

The location of the course is Oulu.

Course Learning Outcome

The course learning outcomes include:

• Understanding key concepts and categories of digital analytics tools.
• Analyzing customer engagement and behavior in digital commerce environments.
• Designing and implementing user-friendly personalization to enhance customer experience.
• Detecting and preventing fraud through analytics methods to safeguard customer trust.
• Optimizing marketing strategies based on data insights.
• Managing inventory efficiently using analytics-driven decision-making.
• Applying SEO, CRM, and data visualization techniques to improve digital marketing performance.
• Using major analytics platforms and tools to collect and interpret data.
• Interpreting analytics data responsibly, considering ethical, sustainability, and privacy issues.
• Communicating data-driven insights effectively to support business decision-making.
• Preparing for and completing professional analytics certifications to increase employability and professional credibility.

Learning Activities and Teaching Methods

The learning activities and teaching methods include:

• Online learning
• Tool-based learning
• Guided readings
• Tutorials and labs
• Certification tracking
• Analytics simulations

Assessment

The assessment is based on the following:

• Week 1: Kick-off and business analytics with Excel (10%)
• Week 2-3: Web analytics and Google Analytics certification (10%)
• Week 4-5: Digital experience analytics and Hotjar level 1 certification (10%)
• Week 6-7: Social media analytics and Hootsuite certification (10%)
• Week 8-9: SEO and Semrush certification (10%)
• Week 10-11: CRM and HubSpot certification (10%)
• Week 12-13: Hotjar level 2 and level 3 certification (20%)
• Week 14-15: Summary, change management, and platform analytics authority (20%)

Grading

The grading scale is from 1 to 5, with a fail option.