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Digital Platforms and Analytics

The Digital Platforms and Analytics course is a 5-credit program offered during the academic year. It focuses on analyzing digital data from online platforms and utilizing it for various purposes.

Course Description

This course teaches students how to analyze digital data from online platforms and use it to improve business performance. Students will learn about different digital analytics tools, how to analyze customer engagement in digital environments, and how to evaluate and improve the performance of digital channels.

Course Objectives

Upon completing this course, students will be able to:

• Identify and apply digital analytics concepts and tools on online platforms
• Understand the current state of digital analytics and how businesses can leverage digital and social media channels
• Analyze customer engagement in digital environments, compare competitors and industries, and evaluate and improve digital channel performance
• Analyze marketing and customer data to make informed decisions

Course Format

The course is offered as online studies, including lecture recordings, tutorials, and certificates. It also includes group work online during weeks 14-18.

Course Materials

The course materials include:

• Felix Weber. Artificial Intelligence for Business Analytics: Algorithms, Platforms and Application Scenarios. Springer Vieweg Wiesbaden 2023. DOI: 10.1007/978-3-7
• Alex Gonþalves. Social media analytics strategy: using data to optimize business performance. Apress 2017. DOI: 10.1007/978-9

Assessment

The course is assessed on a scale of 1-5, with a fail grade also possible.

Instructor

The course instructor is Ivy Shiue.

Course Schedule

The course is offered online, with a flexible schedule except for group work during weeks 14-18.

Tuition Fee

The course is free of charge.

Field of Study

The course belongs to the field of Business, Administration, and Law.

Language of Instruction

The language of instruction is English.

Organizer

The course is organized by the University of Oulu.

Location

The course is offered online.