نظرة عامة على البرنامج

Advertising and Public Relations B.A.

The Advertising and Public Relations B.A. program is designed to provide students with a comprehensive education in the fields of advertising and public relations. The program requires a total of 120 units, which can be completed in eight semesters.

Program Requirements

The program requirements include:

• Completion of the State Minimum Core requirements
• Completion of the requirements of the major(s) as outlined in the Catalog of Studies
• Fulfillment of the General Education Requirements

Course Sequence

The course sequence for the program is as follows:

First Year

• Fall:
  • ENGL 10103 Composition I
  • MATH 11103 Quantitative Reasoning
  • JOUR 10203 Media and Society
  • PLSC 20003 American National Government
  • World language at the Elementary I level
• Spring:
  • ENGL 10203 Composition II
  • MATH 22003 Survey of Calculus
  • JOUR 10303 Media Writing
  • World language at the Elementary II level
  • ECON 21403 Basic Economics: Theory and Practice

Second Year

• Fall:
  • ADPR 37203 Advertising Principles
  • PHIL 20003 Introduction to Philosophy
  • World language at the Intermediate I level
  • Journalism Digital Requirement
  • Science State Minimum Core with corequisite lab
• Spring:
  • ADPR 37403 Public Relations Principles
  • MKTG 34303 Introduction to Marketing
  • ENGL 11103 World Literature: Beginnings to 1650 CE
  • SPCH 10003 Public Speaking
  • Science State Minimum Core with corequisite lab

Third Year

• Fall:
  • ADPR 41403 Public Relations Writing
  • MKTG 35503 Consumer Behavior
  • JOUR 36603 Media Law
  • Cultural/diversity requirement or HIST elective
  • Any PLSC course
• Spring:
  • ADPR 44203 Creative Strategy and Execution
  • ADPR 44503 Media Planning & Strategy
  • ADPR 44703 Account Planning
  • Cultural/diversity requirement or HIST elective
  • MKTG 36303 Marketing Research

Fourth Year

• Fall:
  • JOUR 43303 Ethics in Journalism
  • Any JOUR or ADPR course
  • JOUR 49801 Journalism Writing Requirement
  • Fine Arts State Minimum Core
  • Non-JOUR/ADPR General Electives
• Spring:
  • ADPR 41403 Public Relations Writing
  • ADPR 44203 Creative Strategy and Execution
  • ADPR 44503 Media Planning & Strategy
  • ADPR 44703 Account Planning
  • Social Sciences State Minimum Core
  • Non-JOUR/ADPR General Electives

General Education Requirements

The program also requires the fulfillment of the General Education Requirements, which include:

• General Education Outcome 1.1: ENGL 10203 Composition II
• General Education Outcome 2.1: MATH 11103 Quantitative Reasoning
• General Education Outcome 3.1: Fine Arts State Minimum Core
• General Education Outcome 3.2: ENGL 11103 World Literature: Beginnings to 1650 CE
• General Education Outcome 3.3: ECON 21403 Basic Economics: Theory and Practice
• General Education Outcome 3.4: Science State Minimum Core with corequisite lab
• General Education Outcome 4.1: ENGL 11103 World Literature: Beginnings to 1650 CE
• General Education Outcome 4.2: PLSC 20003 American National Government
• General Education Outcome 6.1: JOUR 49801 Journalism Writing Requirement

Academic Advising

Students are required to consult with their academic advisor when making course selections to fulfill the program requirements.