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Master's Degree in Management, Sales, and Marketing in the Agri-Food Industry

The Master's Degree in Management, Sales, and Marketing in the Agri-Food Industry is a program dedicated to management and sales applied to the food industry. This Master's program prepares students for strategic roles in sales forces, as well as various commercial and category management positions.

Program Structure

The program is divided into four semesters, with the following courses:

• Adapting to the agri-food trade environment (8 credits)
• Distribution law (3 credits, 24h)
• Digital marketing and digital culture (1 credit, 12h)
• Information systems design (2 credits, 24h)
• Business English 1 (2 credits, 24h)
• Managing the agri-food business (8 credits)
• Brand management
• Responsible management of the agri-food company (3 credits, 24h)
• Performance management in the agri-food industry (2 credits, 24h)
• Marketing management (2 credits, 24h)
• Practicing in the workplace (level 1) (6 credits)
• Methodology of the thesis 1 (3 credits, 12h)
• On-the-job training period (3 credits)
• Analyzing agri-food markets (8 credits)
• Consumer and shopper behavior (2 credits, 24h)
• Qualitative methods (2 credits, 12h)
• Quantitative methods (2 credits, 12h)
• Segmentation and positioning techniques (2 credits, 12h)
• Managing organizations and teams (8 credits)
• Business English 2 (2 credits, 24h)
• Project management (2 credits, 24h)
• Personal effectiveness and team performance (1 credit, 18h)
• Business management (serious game) (1 credit, 15h)
• Responsible HR management (2 credits, 24h)
• Managing customer relations (8 credits)
• Customer strategy (3 credits, 24h)
• Negotiation techniques (2 credits, 24h)
• Community management (2 credits, 18h)
• Negotiation challenge (1 credit, 9h)
• Promote and clarify the offering at the point of sale (8 credits)
• Planogram design (2 credits, 18h)
• Shopping experience design (2 credits, 12h)
• Merchandising (2 credits, 12h)
• Trade marketing (2 credits, 12h)
• Practicing in the workplace (level 2) (6 credits)
• Applied Research Project Management 2 (12h)
• On-the-job training period
• Supervised project
• Internship
• Optional M1 MCVA
• Optional internship

Advanced Courses

• Implement cooperation with distributors (8 credits)
  • Category management (24h)
  • Supply chain management (24h)
  • Negotiation/Listing with Supermarkets (18h)
  • Key account management (24h)
• Identify developments in agri-food distribution (6 credits)
  • Changes in distribution channels (24h)
  • Shopper experience analysis (12h)
  • Eating out/away from home (15h)
• Practicing in the workplace (level 3) (8 credits)
• On-the-job training period
• Methodology of the thesis 3 (12h)
• Professional conferences (12h)
• Supporting changes in the environment (8 credits)
  • New trends in food consumption (18h)
  • Business English 3 (24h)
  • Health crisis management (12h)
  • CSR/Circular economy (12h)
• Practicing in the workplace (level 4) (8 credits)
• On-the-job training period
• Methodology of the thesis 4 (15h)
• M2 MCVA
• Internship
• M2 MCVA Supervised project
• Develop international sales (6 credits)
  • International management (12h)
  • International business development (12h)
  • Business English 4 (24h)
• Interacting with agri-food purchasing and production (8 credits)
  • Food science (12h)
  • Agri-food sourcing and purchasing (12h)
  • Institutional framework for international sourcing (18h)
  • Signs of quality
• Manage the sales team (8 credits)
  • HR Marketing (12h)
  • Sales force management and leadership (24h)
  • Labor law (18h)
• Optional M2 MCVA
• Optional internship