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Introduction to the University Program

The University Institute of Technology (IUT) of Lille offers a comprehensive program in Techniques of Commercialization, providing students with a multidisciplinary approach to various commercial techniques. This program, known as the BUT Techniques of Commercialization, allows students to explore different aspects of marketing, sales, and communication.

Presentation of the Formation

The BUT Techniques of Commercialization program is designed to provide students with a theoretical and practical education, enabling them to quickly enter the job market while also offering opportunities for further studies. The program is divided into three years, with six semesters, and includes 1800 hours of coursework, practical work, and projects. Students can choose from five different paths, each with its own specificities and common points.

Admission and Enrollment

To be eligible for the program, students must have a high school diploma or equivalent, or a Diploma of Access to University Studies (DAEU). French students must apply through the national platform "Parcoursup" between January 17th and March 14th. International students (outside the EU and assimilated countries) must submit a prior admission request (DAP) with a minimum French language level of B2.

Organization of the Formation

The program is organized into three blocks of common competencies: Marketing, Sales, and Communication. From the second year onwards, students can specialize in one of the five paths:

• Marketing digital e-business and entrepreneurship
• Business international: purchasing and sales
• Marketing and management of the point of sale
• Business development and customer relationship management
• Brand strategy and event management

Competencies and Careers

The program aims to provide students with the following competencies:

• Conducting a marketing approach
• Managing a commercial activity
• Prospecting
• Mastering sales techniques
• Implementing and monitoring a communication action
• Mastering management tools
• Developing a digital strategy

Graduates of the program can pursue various careers, including:

• Commerce and distribution
• Banking and insurance
• Marketing
• Communication
• International trade
• Real estate
• Industry

Alternance and Professionnalization

The program offers the possibility of alternation from the first year, with courses taking place on Mondays and Tuesdays, and students working in companies on Wednesdays, Thursdays, and Fridays. The program also includes three mandatory internships, which can be carried out abroad through European exchange programs or conventions with universities outside Europe.

Specialized Paths

Each of the five paths offers specific competencies and career opportunities:

• Marketing digital e-business and entrepreneurship: managing a digital activity, developing an e-business project
• Business international: analyzing a company's ability to internationalize, selecting the most performing markets, using international purchasing tools, adapting the logistics chain to the commercial strategy
• Marketing and management of the point of sale: managing a commercial team, piloting a point of sale
• Business development and customer relationship management: identifying development opportunities, managing commercial teams, developing a customer service culture
• Brand strategy and event management: elaborating a brand identity, managing an event project

Conclusion

The BUT Techniques of Commercialization program at the IUT of Lille provides students with a comprehensive education in commercial techniques, allowing them to specialize in various fields and pursue promising careers. With its focus on theoretical and practical knowledge, the program enables students to quickly enter the job market while also offering opportunities for further studies.