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Marketing Program

The Marketing Program at Kansas State University is a broad, dynamic field with many interesting opportunities. Our students learn not only in the classroom settings, but also through internship and co-op opportunities, by touring corporations, and exposure to visiting marketing executives. Quality education and real-world experience prepare our students for exciting and rewarding careers in marketing.

Program Overview

With business becoming increasingly competitive, marketing has become more important than ever before. Marketing involves determining consumer needs, translating those needs into products and services, and selling them in a highly competitive global marketplace. It requires analytical skills, as well as intuition, logic, and creativity.

Curriculum

The program's curriculum is designed to provide students with a comprehensive education in marketing. Students can view the four-year plan and detailed requirements to understand the program's structure and expectations.

Opportunities to Excel

As a marketing student, you will have many opportunities to enhance your educational experience. These include:

• Earning a Certificate in Professional Strategic Selling through the National Strategic Selling Institute
  • This certificate allows students to demonstrate professionalism and competency in selling skills
• Joining the K-State Sales Cats Sales Team to participate in competitions around the country
• Earning industry certifications in the Marketing Technology Certificate program
  • This program provides hands-on technology applications and experiential learning opportunities
• Participating in the Business of Sports and Entertainment Certificate program
  • This program provides students with a deep understanding of the role of sports and entertainment in business
• Becoming a member of the Pi Sigma Epsilon co-ed fraternity for students in marketing, sales, and management

Career Opportunities

The Marketing Program at Kansas State University prepares students for exciting and rewarding careers in marketing. With a strong foundation in marketing principles and practices, students can pursue a variety of career paths in this dynamic field.