Collaborative Data Integration

- From Educational Institutions and Service Vendors: To enhance the functionality and accessibility of our Platform for users, Educatly integrates data from educational entities and taps into the analytics expertise of service providers. This integration supports various aspects of platform interaction, including user support and experience enhancement.
- Third-Party Collaborations: We partner with companies specializing in customer experience to gather insights through user interviews, among other methods. Such collaborations may result in the sharing of your Personal Data with Educatly to better understand user preferences and experiences. Notifications will be provided before any such data sharing occurs. Additionally, our platform's infrastructure is supported by certified cloud service providers, ensuring robust and secure service delivery.
- Social Media Dynamics: By linking your social media accounts through specific credentials or engaging with our Platform via third-party services, you acknowledge the potential sharing of information from these social media accounts with our platform.
- Partner Interactions: Engaging with Educatly through partner sites may lead to mutual data sharing, indicating a collaborative effort to enhance your platform experience.

Principles Guiding Data Utilization

- Rationale Behind Information Utilization: The processing of personal information within Educatly adheres to stringent legal bases as mandated by data protection laws. Each interaction involving personal data is grounded in:
- Consent: Your voluntary agreement to data use, which can be retracted as per outlined procedures.
- Contractual Necessities: The essential use of information for contract initiation or fulfillment.
- Regulatory Compliance: Utilizing data as required by legal obligations.
- Balanced Interests: Employing information to fulfill legitimate organizational objectives without infringing on individual data rights.
- Defensive Measures: The application of data in legal defenses or claims.
- Within the scope of our platform's operation, whether acting independently or in conjunction with education providers, Educatly responsibly manages the data shared by you and about others, always aiming to enrich the platform experience and adhere to established data use principles.

Types of Information Collected	Use Justification	Lawful Basis
All End Users
First name, surname, email, phone number, academic and preference information in your profile	To provide you with access to our Platform and any other information which you request from us and to notify you of changes to our Platform.	Contract performance
First name, surname, email, phone number, academic and preference information in your profile	To enable you to communicate with Ambassadors using the Platform and other End Users via Educatly Community (if applicable).	Contract performance
First name, surname, email, phone number, academic and preference information in your profile	To send automated product communications to support the operation and your use of the Platform	Contract performance
First name, surname, email, phone number, academic and preference information in your profile	To send automated product re-engagement communications for marketing purposes	Legitimate interest
First name, surname, email, phone number, academic and preference information in your profile	To send automated product re-engagement communications for marketing purposes	Legitimate interest
Information we collect about you (as detailed above)	To administer and improve the Platform and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes in a pseudonymised manner. To conduct and facilitate user experience research, including to gauge feedback on new products and features in early stages of development, to determine whether those new products and features would be of sufficient value to users. To ensure the content on our Platform is presented in the most effective manner for you and your computer or mobile device.	Legitimate interest (to improve the Platform and report internally on usage and gain insight on user basis at a statistical level)
Conversation history and information, including First name and Surname, submitted when interacting with End Users and Ambassadors (as applicable). Conversations can also be ‘tagged’ to group conversations under certain topics.	To allow End Users to interact as part of the Platform. To enable the Education Provider to analyse Ambassador conversations. To provide a high-level summary of the conversational data to the Education Provider. To enabled Education providers	Contract performance Legitimate interests to allow the Education Provider to assess the type of questions being asked and the quality and appropriateness of the responses.
Ambassadors
Your first and last name; photo; phone number, email address, encrypted password; country/city/location, country flag; languages spoken; academic history (and previous high school; degree/university degree; degree level (undergraduate/postgraduate); current area of study; university year (1st, 2nd etc.); Occupation; and Hobbies, interests and societies; and an ‘about me’ free text selection.	To provide a public bio of the Ambassadors in order for End Users to find the appropriate person to interact with.	Contract performance
Customer Staff and Other Customer End User:
First and last name email address, encrypted password; (If applicable) Mobile phone number; Country; Degree level. Chat conversations and interactions with Ambassadors. Education Providers may request additional Personal Data to be processed for use of the Platform.	To enable Education Provider End Users to engage with the Platform.	Contract performance Legitimate interest to ensure the database is accurate and up to date and communicate with End Users.
First name, surname, email, the degree and level of study you are interested in and your country of origin. Customers may request additional Personal Data to be processed for use of the Platform.	To enable Customers to market products and services that they believe will be of interest to you.	Consent (you have the right to unsubscribe at any time by contacting the Customer).

We will not share your Personal Data (or any other data you provide us with) to third parties for any purpose other than those listed in our sub-processors page. We will not sell your data to any third parties.

Scoring, Matching & Recommendations in the Educatly App

The App uses a combination of your direct inputs and behavioral engagement to calculate fit scores for passions, careers, and educational paths.

These are educational suggestions only and should be considered as guidance. They are not professional, legal, financial, medical, or career advice.

Decisions regarding education, career, or personal choices remain the responsibility of the user, parent, or guardian.

Educatly is not liable for any outcomes, opportunities, or consequences resulting from reliance on recommendations generated by the App.

We do not engage in automated decision-making that produces legal or similarly significant effects.

You have the right to request human review of any recommendation.

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University of KwaZulu Natal

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