Executive Master of Business Administration (EMBA)
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EMBA Education
Introduction
The Executive Master of Business Administration (EMBA) program at Southwest Jiaotong University began formal recruitment in June 2009, after being officially approved by the Ministry of Education and the Academic Degrees Committee of the State Council. The program adheres to the strategy of "industry-based" development, leveraging the university's strengths in transportation and engineering to attract high-level management personnel from related industries. The EMBA program aims to cultivate leaders with a global perspective, strategic vision, and a deep understanding of Chinese management practices.
Program Advantages
- International management theories combined with Chinese management practices
- Strong leadership course system, integrating Eastern and Western management wisdom
- Customized curriculum services, leveraging the university's industry advantages
Training Objectives
The EMBA program at Southwest Jiaotong University aims to cultivate business leaders with a strong sense of national pride, global vision, and excellent leadership skills. The program focuses on developing students' global leadership, business acumen, and sustainable development capabilities.
Research Directions
- Strategy and Leadership
- Organization and Human Resource Management
- Intelligent Operations and Supply Chain Management
- Digital Marketing and Consumer Behavior
- Intelligent Accounting and Financial Management
- Financial Technology and Capital Operation
- Innovation and Entrepreneurship Management
- Information Management and Intelligent Decision-Making
Training Methods
The EMBA program combines course learning, enterprise visits, enterprise diagnosis, and thesis writing, with a "dual mentor" guidance model.
Program Duration
The EMBA program has a duration of 2 years, with a maximum study period of 5 years.
Curriculum Settings
The total credit requirement for the EMBA program is at least 45 credits, including:
- Course credits: at least 30 credits
- Innovation practice: 6 credits
- Training sessions: 9 credits The curriculum includes:
Course Categories
| Course Category | Main Course Names |
|---|---|
| Public Courses | New Era Chinese Characteristic Socialism Economic Theory and Practice |
| Cultivation Courses | AI Intelligent Application, Business Ethics and Corporate Social Responsibility |
| Professional Foundation Courses | Chinese Macroeconomic Analysis |
| Core Professional Courses | Financial Statement Analysis, Business Decision-Making, Strategic Management, Financial Management, Digital Marketing, Organizational Behavior, Corporate Governance, Financial Market and Investment Decision-Making, Leadership Thinking and Leadership, Operations Management, Research Methods and Thesis Writing |
| Frontier and Interdisciplinary Courses | Enterprise Digital Transformation |
| Elective Courses | Innovation and Entrepreneurship Management, ESG Investment and Sustainable Development, Business Law and Corporate Risk Management, Game Theory and Corporate Activities, Big Data and Marketing Innovation, Low-Altitude Economy Development, Management Simulation |
| Innovation Practice | Enterprise Diagnosis |
| Research and Exploration | Entrance Guidance, Scientific Research and Talent Cultivation, Academic Activities, Experiential Training, Enterprise Visits and Discussions |
| Public Elective Courses | Art Experience and Creation, Intellectual Property and Technological Innovation Legal System, Positive Psychology |
| Graduation Thesis | Opening, Mid-term, Thesis Defense |
Learning Methods
The program adopts a variety of teaching methods, including:
- Classroom lectures
- Case studies
- Mobile classrooms
- Enterprise visits
- Famous lectures
- Public forums Classes are held 4 days a month (usually Thursday to Sunday), with a focus on case teaching.
Degree Awarding
Students who complete the required credits and pass the thesis defense will be awarded a Master of Business Administration degree and a graduate certificate from Southwest Jiaotong University.