نظرة عامة على البرنامج

---

##{ { { { { {

Master of Business Administration Program in Marketing (M.B.A. Marketing)

Program

The Master of Business Administration Program in Marketing is designed to apply scientific and systematic thinking approaches to solve marketing management problems. The program focuses on customer experiences management, utilizing cutting-edge tools and techniques.

Degree and Field of Study

The program offers a Master of Business Administration degree in Marketing (M.B.A. Marketing).

Philosophy and Significance

Marketing is a field of study that aims to apply scientific and systematic thinking approaches to solve marketing management problems. The program enables marketers to identify problems, gain consumer insight, conduct strategic planning, implement effective plans, and evaluate performance.

Program Objectives

The program objectives are:

• To develop systematic thinking and analytical abilities to cultivate modern marketing leadership.
• To apply marketing concepts effectively in real-world scenarios.
• To exhibit collaborative and creative leadership skills, and work in a structured manner.
• To possess a creative and ethical mindset, pertaining responsibility in both marketing career and society.
• To acquire a comprehensive understanding of business administration that adheres to global standards, equipped to take a leading role in marketing corresponding to the changing business conditions at all levels.

Study Plan

The program requires at least 42 accumulated credits throughout two years of study (4 semesters). The study plan includes:

• Plan A (Thesis based Type 2): 30 credits for coursework and 12 credits for thesis.
• Plan B (Independent Study based Type 3): 36 credits for coursework and 6 credits for independent study.

Content of Study

The program uses a blended educational approach that combines theoretical principles and concepts with hands-on experiences, such as guest speakers, case studies, marketing simulations, practical marketing exercises, real-world problem solving, consumer insights, and marketing database studies.

Required Number of Credits throughout the Program

The program requires at least 42 accumulated credits throughout the program.

• Plan A (Thesis based Type 2): 30 credits for coursework and 12 credits for thesis.
• Plan B (Independent Study based Type 3): 36 credits for coursework and 6 credits for independent study.

Program Format

The program is a two-year master's degree program, and the study duration shall not exceed 5 academic years.

Days and Time of Study

The program is held on Saturdays and Sundays from 09.00 – 16.00 Hrs.

Applicant Qualifications

Applicants must:

• Hold a bachelor's degree in any field with work experience (attached proofs of work); or
• Hold a bachelor's degree in marketing or took at least 15 credits in marketing courses, with no work experience required.

Tuition Fees

The tuition fee is 190,000 baht throughout the program, payable 47,500 baht in each semester, for a total of 4 semesters.

Curriculum Structure

The program follows the revised curriculum of 2022 and 2023.

Career Opportunities

Graduates can pursue careers in:

• Marketing and sales executives in large, medium, and small multinational and national companies
• Advertising and public relations
• Market research and business
• Customer relationship management
• Private business ownership/self-employment
• Marketing consulting service business
• Marketing data analyst
• Marketing academicians

}

However, I will provide the answer in the requested format without the extra characters:

Master of Business Administration Program in Marketing (M.B.A. Marketing)

Program

The Master of Business Administration Program in Marketing is designed to apply scientific and systematic thinking approaches to solve marketing management problems. The program focuses on customer experiences management, utilizing cutting-edge tools and techniques.

Degree and Field of Study

The program offers a Master of Business Administration degree in Marketing (M.B.A. Marketing).

Philosophy and Significance

Marketing is a field of study that aims to apply scientific and systematic thinking approaches to solve marketing management problems. The program enables marketers to identify problems, gain consumer insight, conduct strategic planning, implement effective plans, and evaluate performance.

Program Objectives

The program objectives are:

• To develop systematic thinking and analytical abilities to cultivate modern marketing leadership.
• To apply marketing concepts effectively in real-world scenarios.
• To exhibit collaborative and creative leadership skills, and work in a structured manner.
• To possess a creative and ethical mindset, pertaining responsibility in both marketing career and society.
• To acquire a comprehensive understanding of business administration that adheres to global standards, equipped to take a leading role in marketing corresponding to the changing business conditions at all levels.

Study Plan

The program requires at least 42 accumulated credits throughout two years of study (4 semesters). The study plan includes:

• Plan A (Thesis based Type 2): 30 credits for coursework and 12 credits for thesis.
• Plan B (Independent Study based Type 3): 36 credits for coursework and 6 credits for independent study.

Content of Study

The program uses a blended educational approach that combines theoretical principles and concepts with hands-on experiences, such as guest speakers, case studies, marketing simulations, practical marketing exercises, real-world problem solving, consumer insights, and marketing database studies.

Required Number of Credits throughout the Program

The program requires at least 42 accumulated credits throughout the program.

• Plan A (Thesis based Type 2): 30 credits for coursework and 12 credits for thesis.
• Plan B (Independent Study based Type 3): 36 credits for coursework and 6 credits for independent study.

Program Format

The program is a two-year master's degree program, and the study duration shall not exceed 5 academic years.

Days and Time of Study

The program is held on Saturdays and Sundays from 09.00 – 16.00 Hrs.

Applicant Qualifications

Applicants must:

• Hold a bachelor's degree in any field with work experience (attached proofs of work); or
• Hold a bachelor's degree in marketing or took at least 15 credits in marketing courses, with no work experience required.

Tuition Fees

The tuition fee is 190,000 baht throughout the program, payable 47,500 baht in each semester, for a total of 4 semesters.

Curriculum Structure

The program follows the revised curriculum of 2022 and 2023.

Career Opportunities

Graduates can pursue careers in:

• Marketing and sales executives in large, medium, and small multinational and national companies
• Advertising and public relations
• Market research and business
• Customer relationship management
• Private business ownership/self-employment
• Marketing consulting service business
• Marketing data analyst
• Marketing academicians