نظرة عامة على البرنامج

---

Introduction to the BSc (Hons) Marketing Program

The BSc (Hons) Marketing program at the University of Plymouth is designed to equip students with the knowledge, skills, and experience necessary to succeed in the marketing industry. This program offers a comprehensive education in marketing, covering topics such as marketing management, advertising, digital marketing, and market research.

Program Overview

The BSc (Hons) Marketing program is a three-year full-time course that includes an optional placement year. The program is accredited by the Chartered Institute of Marketing and the Institute of Data and Marketing. Students will have the opportunity to gain practical experience through live client briefs, guest speakers, and placement opportunities.

Course Structure

The program consists of three years of study, with an optional placement year in the third year. The course structure includes:

• Year 1: Core modules such as Marketing in Action, Business Finance, Organisational Behaviour, Digital Technology and Innovation, Operations and Supply Chains, and Consumer Behaviour.
• Year 2: Core modules such as Careers and Professional Development, Advertising Brand Management and Marketing Communication, Consumer Insights: Data Driven Decisions, Innovation and Marketing Planning, Service Marketing, and Responsible Management and Regeneration.
• Optional modules in Year 2 include Digital Marketing and People and Culture.
• Year 3 (optional placement year): Students can undertake a placement year in the UK or abroad to gain industry experience.
• Final Year: Core modules such as Strategic Marketing, Continued Careers and Professional Development, Global Marketing Management, and Contemporary Issues in Marketing. Optional modules include Social Media Marketing in Practice and The Psychology of Marketing.

Specialization in Digital and Social Media Marketing

Students can specialize in digital and social media marketing, gaining practical experience in creating engaging online campaigns, designing impactful digital ads, and managing e-commerce platforms. This specialization will equip students with the skills and knowledge necessary to thrive in roles such as social media management, e-commerce, and digital advertising.

Entry Requirements

The typical offer for this program is 112 UCAS points. Students may be eligible for a contextual offer, which is typically 8 points below the advertised tariff. A levels, BTEC National Diplomas, Access to HE Diplomas, T levels, and International Baccalaureate qualifications are accepted.

Tuition Fees

Tuition fees for UK students are ｣9,790 per year, while international students pay ｣18,150 per year. There are additional costs for placement years and equipment.

Funding and Scholarships

The University of Plymouth offers various funding options, including tuition fee loans, living cost loans, scholarships, bursaries, and support funds. The Business of Success Scholarship (BOSS) is an exclusive scholarship that offers ｣2,000 to support 50 aspiring Business School students.

Careers and Employability

Graduates of the BSc (Hons) Marketing program have tremendous opportunities to gain employment in a variety of work settings. The program's hands-on approach to teaching and learning, combined with the use of live clients throughout the course, provides students with the topical skills and experience necessary for employment. Many graduates have been employed by companies such as 3M, Apple, the BBC, Harley-Davidson, McLaren, Unilever, Barclaycard, Ben Sherman, British Airways, Hewlett Packard, IBM, Sara Lee, Radox, the National Trust, Wrigley, and Microsoft.

Research and Expertise

The University of Plymouth has a strong research focus, with many academics publishing research in top-tier journals. The marketing department has expertise in areas such as consumer behaviour, marketing strategy, digital marketing, and social media marketing.

Facilities and Resources

The University of Plymouth has invested heavily in its facilities and resources, including a new Bloomberg Interactive Suite, a Language Lab, and a Maritime Suite. The university also has a range of student support services, including careers advice, academic support, and mental health services.

Conclusion

The BSc (Hons) Marketing program at the University of Plymouth offers a comprehensive education in marketing, with a focus on practical experience and industry relevance. With its strong research focus, excellent facilities, and range of funding options, this program is an excellent choice for students looking to pursue a career in marketing.