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E-Learning Design and Development Certificate Program

The E-Learning Design and Development certificate program at San Francisco State University is designed to provide working professionals with the skills to design, create, and evaluate effective online learning experiences. This fully online program is tailored for individuals in education, business, government, and non-profit organizations who aim to transition into instructional design or enhance their current roles.

About the Program

The program focuses on instructional design principles, multimedia scripting, prototyping, and usability testing. Participants will gain experience in managing learning systems and authoring content for real audiences. The curriculum is structured to equip students with the knowledge and skills necessary to develop and implement effective e-learning solutions.

What You Will Learn

In the E-Learning Design and Development certificate program, students will learn to:

• Apply instructional design principles to online learning
• Write and storyboard effective scripts for multimedia lessons
• Create prototypes using current e-learning development tools
• Produce audio and video content for training and education
• Manage and publish content with learning management systems
• Conduct usability testing and evaluate e-learning products
• Develop and deploy content using industry-standard authoring software

Who Should Enroll

This program is designed for:

• Professionals in corporate training, human resources, curriculum development, or communications
• Employees in business, government, non-profits, or schools who need to create and deliver e-learning
• Entry- and mid-level designers, educators, and managers seeking formal training in instructional design and e-learning

Cost and Length

• Cost: $2,545 (includes course materials)
• Length: 105 hours, usually completed in 2 semesters; students may take up to 3 years
• Start Terms: Fall, spring, or summer

Online Course Format

All classes are offered online through Canvas, the SFSU learning management system. Most courses include weekly live sessions, which are recorded for later viewing. Students should plan to spend 46 hours per week outside of class on study and project work.

Certificate Curriculum

The E-Learning Design and Development certificate includes seven courses (10.5 CEUs) that provide a solid foundation in the principles and applications of e-learning. The curriculum covers analysis, design, development, and evaluation, while teaching students to apply design theories and technical tools across different e-learning settings.

Required Courses

Students must complete all seven online courses to earn the certificate:

• ITEC 9810 Instructional Design for E-Learning
• ITEC 9815 Multimedia Production for E-Learning
• ITEC 9820 Instructional Multimedia Scriptwriting
• ITEC 9825 Adaptive Prototyping in E-Learning
• ITEC 9830 Developing Content for E-Learning
• ITEC 9835 E-Learning Evaluation and Usability Testing
• ITEC 9840 Managing Learning Systems

Core Course

ITEC 9810 Instructional Design for E-Learning is the required core course for this certificate. Students must complete it but may take it concurrently with other program classes.

Course Descriptions

ITEC 9810 Instructional Design for E-Learning

This course introduces the principles of instructional systems design (ISD) as applied to e-learning development. Participants explore the complexities of designing instruction in various e-learning contexts and learn classic ID theory and emerging models.

ITEC 9820 Instructional Multimedia Scriptwriting

This course gives practicing instructional designers and serious students of instructional design a grounding in the basics of multimedia scriptwriting. It focuses on developing script treatments and explores many aspects of professional instructional scriptwriting practice.

ITEC 9825 Adaptive Prototyping in E-Learning

This course surveys the most common e-learning development tools used in instructional design and content development. It provides an initial method for implementing multimedia scripts, allows students to create a simple portfolio of production pieces, and gives a solid framework for rapid production methods.

ITEC 9815 Multimedia Production for E-Learning

This course introduces the principles and tools for audio-visual media production as they apply to e-learning development. Participants learn to use common equipment and free software to record audio, perform basic editing functions, and process files for varying uses.

ITEC 9840 Managing Learning Systems

This course surveys the issues surrounding the management of learning systems and the integration of instructional content and assessment activities. It takes both an administrative and instructional view of best practices and challenges found when working with a learning system.

ITEC 9835 E-Learning Evaluation and Usability Testing

This course emphasizes the role of formative evaluation and usability testing as an integral part of the e-learning development process. Participants review Kirkpatrick's classic Levels of Evaluation and explore ways of assessing performance at each level.

ITEC 9830 Developing Content for E-Learning

This course explores content development for e-learning using Adobe Captivate or similar software. Students create media-rich deployable content and discuss common publication and packaging protocols, including the value of learning objects, SCORM, and AICC standards.

Faculty

The program is taught by experienced faculty, including:

• Dr. Brian Beatty, Associate Professor of Instructional Technologies
• Otaiwan Day, Instructional Designer
• Myron Maciejewski, Instructional Designer and Writer
• Zahira Merchant, Assistant Professor of Instructional Technologies
• Christopher Salem, Program Coordinator for the E-Learning Development program

Course Frequency

Courses are typically offered in the following semesters:

• ITEC 9810 Instructional Design for E-Learning (Core Course) Spring/Fall
• ITEC 9815 Multimedia Production for E-Learning Fall
• ITEC 9820 Instructional Multimedia Scriptwriting Spring
• ITEC 9825 Adaptive Prototyping in E-Learning Spring
• ITEC 9830 Developing Content for E-Learning Fall
• ITEC 9835 E-Learning Evaluation and Usability Testing Spring
• ITEC 9840 Managing Learning Systems Fall

Career Outlook

The mean salary in San Francisco is $108,640, and in San José, it is $112,630, according to the US Bureau of Labor Statistics (May 2023). This program is designed to enhance career opportunities in instructional design and e-learning development.