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Digital Marketer Apprenticeship

The Digital Marketer Apprenticeship is a level 6 program designed for individuals passionate about marketing and seeking to become professional digital marketers. This apprenticeship is suitable for those already working in a digital marketing role or looking to transition into this field.

Who is it for?

This program is ideal for anyone interested in digital marketing, including those looking to upskill or reskill in their current role. Employers can also use this apprenticeship to train existing employees or recruit new talent.

Career Opportunities for Apprentices

Upon completion, apprentices will be eligible for professional registration at associate grade with the Chartered Institute of Marketing, Institute of Direct & Digital Marketing, and BCS, The Chartered Institute for IT. They will also be recognized for entry onto the register of IT technicians, confirming SFIA level 3 professional competence.

Benefits to Employers

Employers benefit from enhanced skill mix within the workplace, employees who can drive the business forward through digital activity, and work-based assignments that bring new approaches and understanding to the organization. This apprenticeship also improves staff performance and retention.

Course Details

This level 6 apprenticeship involves studying one unit per 13-week semester on day release, with 11 weeks of teaching and support delivered alternately on campus and online. Apprentices are expected to spend time in their workplace undertaking agreed learning activities outside of their usual job role to complete work-based assignments.

Duration and Intakes

The apprenticeship is expected to be completed in around 48 months, with three intakes a year available in September, January, and June. Classes take place once a week, with a hybrid delivery of in-person and online sessions.

About the Course

Marketing is a dynamic and vital field for all businesses, with digital marketing at the forefront. A successful Digital Marketer understands the disruptive digital environment and leads on the creation and execution of digital marketing strategy. They recognize and respond to business opportunities and customer requirements through various digital channels.

Qualifications

This apprenticeship leads to a BSc (Hons) Digital Marketing degree and the Digital Marketer Apprenticeship certification. It is also designed to meet the requirements for registration as an Affiliate Member with the Chartered Institute of Marketing (CIM).

Entry Requirements

Entry requirements are determined by individual employers in conjunction with the University. Typically, candidates will have achieved grade C or above in at least five GCSEs, including English and Maths, and at least two A levels or equivalent Level 3 qualifications. Relevant work experience is welcomed, and candidates may have previously been in a Digital Marketer role or demonstrate a real passion and personal experience in digital marketing.

Fees

Companies with a wage bill less than ｣3m pay ｣1,050 over three years, as the government funds 95% of the full fee. Levy-payers will use ｣21,000 from their levy for this apprenticeship. Businesses can also use the Manage Apprenticeship service to apply for funding from large businesses willing to fund 100% of apprenticeship training and assessment costs.