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Bachelor of Science in Marketing Online Degree

The online Bachelor of Science in Marketing degree program from Southwest Minnesota State University is designed to help students excel in a growing field with niche skills that employers are seeking. The program offers three career-focused areas of emphasis in digital marketing, general marketing, and sales.

Program Details

• The program is offered online and can be completed in 2-4 years.
• The program requires 60 credit hours in the major.
• The cost per credit hour is $324.
• The program is accredited by the Higher Learning Commission (HLC).

Areas of Emphasis

• Digital Marketing: Explore the impact of social media in today's dynamic marketplace and build skills that can be immediately applied in this fast-growing industry.
  • Courses include:
    • MKTG 451: Introduction to Digital Marketing
    • MKTG 452: Social Media Marketing
    • MKTG 453: Digital Marketing Analytics
• General Marketing: Enhance creativity and learn to transform ideas into effective marketing campaigns.
  • Courses include:
    • MKTG 442: Creativity and Innovation
    • MKTG 455: Mobile Marketing
    • MKTG 481: Business Negotiation
• Sales: Learn to lead sales initiatives that support corporate objectives and apply marketing principles to entrepreneurial situations.
  • Courses include:
    • MKTG 421: Business-to-Business Marketing
    • MKTG 431: Sales Management
    • MKTG 461: Entrepreneurial Marketing

Curriculum

The online Bachelor of Science in Marketing program includes 21 courses for 60 credit hours in the major. The curriculum is designed to provide students with a comprehensive understanding of marketing principles and practices.

Business Core

• ACCT 211: Principles of Accounting I
• ACCT 212: Principles of Accounting II
• BLAW 305: Business Law I: Legal Environment and Contract Law
• ECON 201: Principles of Microeconomics
• ECON 202: Principles of Macroeconomics
• FIN 230: Business Statistics I
• FIN 350: Managerial Finance
• MGMT 101: Introduction to Business
• MGMT 221: Computer Concepts and Applications
• MGMT 300: Management Principles

Marketing Core

• MKTG 301: Principles of Marketing
• MKTG 331: Principles of Selling
• MKTG 391: Consumer Behavior
• MKTG 411: Integrated Marketing Communications (IMC)
• MKTG 441: Marketing Research
• MBA 607: Strategic Marketing Management
• MKTG 495: Senior Examination

Admissions Requirements

• Apply by: May 15, 2026
• Start class: May 26, 2026
• Application fee: $20 (waivable)
• Official transcripts: Required
• Minimum GPA: 2.5 (3.0 recommended)

Tuition and Aid

• Cost per credit hour: $323.30
• Total credit hours: 120
• Total estimated cost: $38,796
• Military benefits: Available
• Financial aid options: Available
• Scholarships: Available for qualifying applicants

Program Outcomes

Upon graduation, students will be prepared to thrive as leaders in marketing with a set of competitive skills. Students will understand the role of marketing in today's global society, apply marketing principles to contemporary issues, and demonstrate the effectiveness of personal selling in accomplishing corporate revenue objectives.

Faculty

The program is taught by a faculty of experts who are top-skilled in their fields. The faculty is fully committed to providing each student with personalized and thoughtful instruction to help them succeed academically and professionally.