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Digital Marketing and Analytics - M.S.

The M.S. in Digital Marketing and Analytics program blends creative strategy with data-driven insight, preparing graduates to lead in a world where marketing and technology converge.

Why Choose the M.S. in Digital Marketing and Analytics?

In today's digital economy, marketing professionals must do more than craft compelling messages—they must understand the data that drives them. The Masters of Science in Digital Marketing and Analytics equips students with the analytical, strategic, and creative skills needed to thrive in a rapidly evolving industry.

Program Overview

Through a combination of marketing theory, consumer behavior analysis, and advanced analytics, students learn how to interpret complex datasets, design evidence-based campaigns, and harness the power of AI to optimize performance across digital platforms. This program is ideal for recent graduates and working professionals who aspire to shape the future of marketing.

Curriculum

The M.S. in Digital Marketing and Analytics is a STEM-designated graduate program designed for professionals who want to transform their marketing career through data-driven expertise. Offered in a flexible online format with optional live sessions, the program allows students to balance work and study while gaining the tools and insights that define the modern marketing landscape.

• In just one year, full-time students complete a comprehensive 30-credit curriculum that merges marketing strategy, analytics, and emerging technologies.
• Coursework emphasizes the integration of creative problem-solving with quantitative reasoning, giving graduates the ability to craft innovative campaigns informed by evidence and powered by data.

Professional Opportunities

Graduates of the program are prepared to lead in roles that bridge marketing strategy and analytics, including:

• Digital marketing manager
• Marketing analyst
• SEO/SEM strategist
• Brand insights specialist
• AI marketing consultant

Learning Format

The M.S. in Digital Marketing and Analytics program is offered in a low-residency format with most courses online and weekly "live" virtual sessions. It is ideal for anyone looking to obtain their Master's while working full-time.

Building Valuable Skills

The curriculum builds a strong foundation in marketing strategy and quantitative analysis while introducing emerging technologies that are transforming the field. Students gain proficiency in:

• Consumer behavior analysis
• Marketing analytics
• AI-driven decision-making
• Digital media strategy

Featured Courses

• Advanced Consumer Behavior for Managers: This course examines advanced theories of consumer behavior and how businesses can use these insights to create targeted marketing strategies.
• Advanced Marketing Analytics: This course provides an in-depth understanding of advanced marketing analytics, including predictive modeling and data visualization techniques in marketing decisions.
• AI and Digital Media Marketing: This course explores using artificial intelligence (AI) in digital media, focusing on automating content creation, personalization, and optimizing marketing campaigns.

Admission Requirements

Applicants to the M.S. in Digital Marketing and Analytics online program must have:

• An undergraduate bachelor's degree (4-year degree or equivalent) from an accredited college or university.
• The following documents are required when submitting an application, in addition to a $75 non-refundable application fee:
  • Application form
  • Official Transcript(s)
  • A resume that includes examples of academic, co-curricular, and extracurricular achievement, which can be used to assess personal qualities and ability to complete the program.
  • One letter of recommendation attesting to the applicant's intellectual ability, leadership potential, and ability to complete the program.
  • Official GMAT or GRE equivalent score of at least 500 is preferred (waivers may apply).

Faculty

The faculty combine academic expertise with real-world experience in digital marketing, consumer research, and data analytics. Their hands-on approach ensures that students learn from professionals who understand today's marketing challenges firsthand.