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| تاريخ بدء البرنامج | آخر موعد للتسجيل |
| 2026-09-01 | - |
نظرة عامة على البرنامج
Master of Digital Marketing Program Overview ##"
The Master of Digital Marketing (MDM) at Cape Breton University is designed to equip students with the strategic mindset and technical skill set required to lead and innovate in today's data-driven, AI-enabled marketplace. The program is offered in-person on CBU's campus with both full-time (16-months) and part-time study options available.
Program Details
- Program Duration: 16 months
- Fields of Study: Business, Marketing
- Program Start Date: September 2026
- Program Delivery: In-person on CBU's campus with full-time and part-time options
- Program Structure: The program includes immersive labs, case studies, and a Master's project that integrates academic knowledge with practical experience.
Admission Requirements
General Requirements
- Four (4) year baccalaureate degree (or equivalent) recognized from an accredited or recognized university
- Minimum grade point average (GPA) of 3.0 (73-76%) or B in the final 60 credits of study
- Applicants who do not meet standard academic criteria may be considered for admission based on GMAT scores and/or professional experience, as outlined on a CV
- Prior work-related experience of 2 years is recommended but not required
Program Requirements for International Students
- Four (4) year baccalaureate degree (or equivalent) recognized from an accredited or recognized university
- Minimum grade point average (GPA) of 3.0 (73-76%) or B in the final 60 credits of study
- Applicants who do not meet standard academic criteria may be considered for admission based on GMAT scores and/or professional experience, as outlined on a CV
- Prior work-related experience of 2 years is recommended but not required
Tuition Fees
| TOTAL YEAR(S) | TOTAL CREDITS | NS STUDENTS | OTHER PROVINCE STUDENTS | INTERNATIONAL STUDENTS | |
|---|---|---|---|---|---|
| Master of Digital Marketing | 16 months | 36 | $17,402.04 | $18,948.84 | $34,678.84 |
Skills and Career Outcomes
- Skills Gained:
- Make strategic, data-driven marketing decisions
- Apply AI and machine learning to real-world marketing campaigns
- Analyze and segment digital consumer behaviour
- Master modern marketing technologies and platforms
- Optimize campaigns to maximize ROI and performance
- Lead ethically in AI-driven digital environments
- Potential Careers:
- Digital Marketing Manager or Specialist
- SEO/SEM Manager
- Social Media Manager or Strategist
- Performance Marketing Manager
- Content Marketing Manager
- Digital Analyst or Insights Analyst
- CRM Manager or Growth Marketer
About Cape Breton University
Cape Breton University is located in Mi'kma'ki, the ancestral and unceded territory of the Mi'kmaw People. As one of Canada's youngest and most ambitious post-secondary institutions, CBU is focused on creating relevant, progressive, and innovative programs. The Shannon School of Business at CBU offers a dynamic learning environment with world-class faculty, small class sizes, and strong community connections, empowering students to lead with purpose.