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Introduction to the Master of Business Management with Specialisation in Entrepreneurship & Innovation

The Master of Business Management with specialisation in Entrepreneurship & Innovation is a challenging programme that combines academic research and practical approaches. It is designed to equip students with the skills and knowledge necessary to succeed in the fast-paced world of entrepreneurship and innovation.

Course Details

• Course Name: Master of Business Management with specialisation in Entrepreneurship & Innovation
• Course Type: MSc - Master of Business Management (Full-Time, Part-Time Possible)
• Course Sector: Business & Finance
• Course Duration: 18 Months
• Credits: 90 ECs
• Entry Points Per Year: 6 x entry per year possible
• Next Starting Date(s): 11 May 2026, 24 August 2026, 12 October 2026, 30 November 2026
• Degree or Qualification: Master of Science - Dutch Ministry Croho (Registration) 49149
• Location: Main campus Apeldoorn only
• Tuition Fee: 21,300- (Complete programme)
• Language of Instruction: English
• Scholarship Award: Wittenborg Holland Scholarship | More Scholarships

Course Content

The programme is divided into three semesters, with a combination of core and specialisation modules.

Semester 1

• Core Modules:
  • Marketing Management
  • Globalisation, Society & Culture
  • Research Methods Introduction (Final Project)
  • The World Economy
  • Professional Inquiry
• Specialisation Modules:
  • International Corporate Sustainability
  • Venture Capital & Private Equity

Semester 2

• Core Modules:
  • Research Methods (Final Project)
  • Micro Economics - Global Perspectives
  • Strategic Management
  • Project Module (3 Project Weeks, linked to Final Project)
• Specialisation Modules:
  • Innovation, Creativity & Entrepreneurship
  • Critical Perspectives on Entrepreneurship

Semester 3 (Work Placement & Graduation)

• Professional-Based Learning
• Final Project

Course Structure

The master's programme is delivered in a block format, with 2 modules being covered every 6 weeks. Core module classes are inter-disciplinary, and the programme has a rolling entry system, allowing for dynamic and diverse groups.

The Industry

Entrepreneurs and intrapreneurs are successful because they can quickly understand complex situations, plan, and make strategic decisions. They have a solid understanding of marketing design and implementation, and the ability to develop business ideas simultaneously.

Career Prospects

Graduates from the Master of Business Management, specialised in Entrepreneurship & Innovation, have multiple and global career prospects. They can aspire to continue their studies or move directly into business, sometimes as a result of their work placement and final project.

Possible Professions

Wittenborg sees the possible professions of a graduate from the Master of Business Management specialised in Entrepreneurship & Innovation in four inter-related sections:

• The (Serial) Entrepreneur
• The Independent Self-Employed Business Person
• The second in command in an SME
• The Corporate 'Intrapreneur'

Entry Requirements

• A bachelor's degree or equivalent recognised qualification
• No professional experience is required for these master's programmes
• English Language Requirements: IELTS 6.5 or TOEFL equivalent

Selection Procedure

There is no specific selection criteria for students wishing to enter the master's programmes at WUAS; however, all students are interviewed and must demonstrate motivation. Students will be advised of their suitability prior to signing an initial study agreement as a pre-requisite to obtaining admission (offer letter).

Non-EU Students Requiring Sponsored Visa for Study

Non-EU (visa) students are "screened" according to their background, in order for the institute to be able to guarantee their immigration status. The screening comprises an interview, collection and correlation of all IND required documents, including proof of sufficient funds, taking into account any scholarships provided by Wittenborg or by third parties.