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MSc Digital Marketing

The MSc Digital Marketing programme is designed to provide students with a comprehensive understanding of digital marketing strategies and practices. The programme aims to equip students with the skills and knowledge required to succeed in the digital marketing industry.

Programme Overview

The programme is a 12-month full-time course that starts in September 2026. It is taught at the Henley Whiteknights campus and is led by Programme Director Melisa Mete. The programme covers key areas such as digital marketing analytics, marketing communications, and brand strategy.

Programme Structure

The programme consists of a mix of core and optional modules, totaling 180 credits. Students will complete up to 9 taught modules during the programme, with each module usually equating to 20 credits or 10 hours of work per week.

Modules

• Digital Marketing (MMM077): 20 credits
• Market Insights (MMM178): 20 credits
• Measuring Marketing Performance (MMM147): 20 credits
• Strategic Marketing (MMM176): 20 credits
• Digital Marketing Analytics (MMM179): 20 credits
• Applied Challenge (MMM181): 20 credits
• Brand Strategy (MMM180): 20 credits
• Consumer Behaviour (MMM092): 20 credits
• Cross-Cultural Marketing and Consumption (MMM112): 20 credits
• Global Marketing Management (MMM006): 20 credits
• Hot Topics in Marketing (MMM182): 20 credits
• Marketing Communications in Virtual World (MMM183): 20 credits
• Marketing for a Better, Sustainable World (MMM170): 20 credits
• Marketing Project (MMM185): 20 credits
• Dissertation in Marketing (MMM189): 40 credits
• Marketing Simulations (MMM186): 20 credits

Careers, Accreditation, and Progression

The programme is accredited by the Institute of Data & Marketing (IDM) and provides exemptions from The Chartered Institute of Marketing (CIM) Certificates and Diplomas. Students will receive dedicated support from the award-winning careers team during their postgraduate studies and four years after graduation.

Fees and Funding

The tuition fees for the programme are:

• UK/Home: ｣14,850 (2026 entry)
• International (incl. EU): ｣27,600 (2026 entry)

Entry Requirements

The entry requirements for the programme are:

• Undergraduate degree: Good second-class degree or equivalent from an internationally recognized university
• Degree discipline: Any discipline
• English language requirements: IELTS 6.5 with no component below 5.5 in any sub-skills

Graduate Success

The programme has a strong track record of graduate success, with 88% of graduates employed or in further study one year post-graduation, and 93% of students would recommend their programme. The average salary one year post-graduation is ｣37,000.