Digitizing Product Management Course

نظرة عامة على البرنامج

This online program develops future-oriented product managers proficient in digital transformation principles. Learners explore six core areas, including customer experience, business acumen, and technical skills. The program consists of seven modules, with a duration of eight weeks and a time commitment of 10-15 hours per week. Successful completion earns 3 course credits and a program certificate.

مخطط البرنامج

• Description: This program focuses on developing future-oriented product managers proficient in the digital age.
Learners explore six core areas: customer experience, business acumen, market dynamics, technical skills, soft skills, and innovation culture.
• Learning Outcomes: Graduates demonstrate competency in developing customer-centric products, crafting business strategies, prioritizing product portfolios, implementing go-to-market strategies, and measuring success through key performance indicators (KPIs).
• Target Audience: Aspiring product managers seeking a foundation in digital transformation principles.

Program Objectives

• Develop an understanding of customer journey mapping and product development frameworks.
• Analyze market trends and adapt product roadmaps accordingly.
• Identify essential technology skills for effective product management.
• Craft data-driven product portfolio strategies based on market research.
• Master stakeholder communication and collaboration tools.

Outline

Program Content

• Key Topics: Product life cycle, big data analytics, new product ideation, development, marketing, product management technologies, go-to-market plans, product lifecycle management, stakeholder collaboration, digital ecosystems.

Structure

• Modules: 7
Product development in the digital age Product analysis with big data Product management technology skills Product go-to-market plan Product maturity Partner collaboration in product development Final project
• Duration: 8 weeks
• Time Commitment: 10-15 hours per week
• Coursework: Videos, readings, quizzes, interactive elements, case studies, team discussions

Delivery Format

• Entirely online
• Asynchronous learning
• 24/7 access to course material
• Interactive community forums for discussion

Other

• The program begins on the first of each month.
• Successful completion earns 3 course credits and a program certificate.
• Cost of the program is $175.
• Access to a supportive community of global learners working at top companies like Microsoft, Deloitte, and Google.