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Introduction to the BBA Programmes

The Bachelor of Business Administration (BBA) programmes at Wittenborg University of Applied Sciences offer a comprehensive education in business administration, with various specialisations to choose from. The BBA programmes are designed to provide students with a broad understanding of business principles and practices, as well as specialized knowledge in their chosen field.

BBA Pathways and Specialisations

The BBA programmes at Wittenborg University of Applied Sciences offer several pathways and specialisations, including:

• BBA Pathway - International Business Administration (IBA)
• BBA Pathway - Entrepreneurial Business Administration (EBA)
• BBA Pathway - Marketing Communication & Information (MCI)
• BBA Pathway - Hospitality Business Administration (HBA)

BBA (MCI) Specialisation in Marketing & Communication

The BBA (MCI) specialisation in Marketing & Communication is a comprehensive programme that covers various aspects of marketing and communication, including business marketing strategies, branding, and public relations. The programme is designed to provide students with the skills and knowledge required to succeed in the field of marketing and communication.

Course Details

• Course Name: BBA Specialisation in Marketing & Communication
• Course Type: Bachelor (European Qualifications Level 6)
• Course Sector: Marketing Communication & Information
• Course Duration: 3-4 Years
• Credits: 240 European Credits
• Entry Points Per Year: 6 x entry per year possible
• Next Starting Date(s): 11 May 2026, 24 August 2026, 12 October 2026, 30 November 2026
• Degree or Qualification: Bachelor of Business Administration (BBA), registered under CROHO 39239, B Bachelor Business Administration
• Location: Apeldoorn (this specialisation is also offered at our Munich location)
• Tuition Fee: Annual: 11,800 or 5,800 (NL, EU, UK & Ukraine)
• Language of Instruction: English

Introduction to the Programme

The BBA (MCI) specialisation in Marketing & Communication is designed to provide students with a comprehensive understanding of marketing and communication principles and practices. The programme covers various aspects of marketing and communication, including business marketing strategies, branding, and public relations.

Course Content

The programme includes modules such as:

• Mass Communication
• Public Relations
• Company Branding
• Marketing Research
• Niche Marketing
• E-Presence During their final year, students will be asked to design a company communication plan, or a marketing strategy as part of a business plan.

The Industry

Marketing careers vary a great deal, as the profession comprises many facets and activities. There are many opportunities, but they all have a number of things in common, including the stewardship of a concept, a service or a brand and the understanding of needs and requirements both externally from customers and relations, and internally from the organisation or company itself.

Career Prospects

All graduates of the BBA MCI pathway are able to continue their studies with a Master of Science programme, such as the MBM in Digital Marketing & Communication. Wittenborg graduates always receive a 3,000 scholarship for the Wittenborg MSc programmes. Career opportunities could include fields such as:

• Market Research
• Brand Management
• Advertising
• Promotions
• Public Relations
• Crisis Management
• Consultancy
• Social Media Management
• GoogleAds Management
• NGO ICT departments
• Charities
• Local Government Communication Departments

Entry Requirements

• High School Diploma or final certificate, equivalent to the Netherlands HAVO or MBO level-4 diploma / UK AS & A-Level or BTEC
• English Language Requirements: IELTS 6 or TOEFL equivalent
• Advanced Placement / Credit Transfer Possible