نظرة عامة على البرنامج

Diploma of Marketing and Communication

Course Overview

The Diploma of Marketing and Communication is the next step in your pathway to network and create global communications. Students participate in practical business situations which involve innovation and creativity to develop feasibility studies or undertake business ventures. The focus on marketing and online communications ensure that graduates have the necessary skills to grow a business and to access local, national or international customers who are searching, interacting, sharing and shopping online.

Course Details

• CRICOS Course Code: D
• Campus: Sydney CBD, Melbourne, Brisbane
• Duration: 52 Weeks, 4 Terms 40 study weeks + 12 weeks term break
• Units of Study: 12 (5 Core + 7 Electives)

Study Units

• 5 Core Units:
  • BSBMKG552 Design and develop marketing communication plans
  • BSBPMG430 Undertake project work
  • BSBMKG541 Identify and evaluate marketing opportunities
  • BSBMKG542 Establish and monitor the marketing mix
  • BSBMKG555 Write persuasive copy
• 7 Electives Units:
  • SIRXMKT006 Develop a social media strategy
  • BSBMKG553 Develop public relations campaigns
  • BSBMKG545 Conduct marketing audits
  • BSBOPS505 Manage organisational customer service
  • BSBFIN501 Manage budgets and financial plans
  • BSBMKG546 Develop social media engagement plans
  • BSBMKG543 Plan and interpret market research

Entry Requirements

• Academic Requirements:
  • Completion of BSB42415 Certificate IV in Marketing and Communication or
  • Completion of the core units from BSB40820 Certificate IV in Marketing and Communication or
  • Have two years equivalent full-time relevant work experience.
• English Language Requirements:
  • IELTS score 5.5 minimum (not lower than 5.0 in any band); or equivalent.