نظرة عامة على البرنامج

The Digital Marketing Communications minor at UMSL is a 15-hour program designed to provide students with a comprehensive understanding of digital and social media marketing, advertising, and branding. The program includes four core marketing courses and one elective, and is ideal for marketing managers seeking to enhance their skills in integrated marketing and communication strategies. Students must maintain a 2.0 GPA and earn a minimum grade of C- in each course to complete the minor.