نظرة عامة على البرنامج
The MBA in Digital Marketing at Steinbeis University equips students with the skills to thrive in the rapidly growing digital marketing industry. The program covers market research, customer behavior, data analytics, and digital brand management, preparing graduates for careers as Content Marketing Specialists, E-commerce Managers, Social Media Managers, and more.
مخطط البرنامج
Outline:
The MBA in Digital Marketing program at Steinbeis University immerses students in the digital landscape, enhancing their skills for a market with a 60% job surge. The program delves into market research, customer behavior, and data analytics, crucial for 88% of marketing professionals. The curriculum includes practical projects, digital brand management, storytelling, and legal marketing frameworks. It also explores digital economics, linking technology with business and society. This program prepares students to navigate and lead in the evolving world of digital marketing.
Careers:
The MBA in Digital Marketing program prepares graduates for the following career paths:
- Content Marketing Specialist
- E-commerce Manager
- Social Media Manager
- Innovation Manager
- Brand Strategist
- Digital Marketing Specialist - SEO/SEM
€ 546.70 monthly € 3,280 per Semester Total € 9,840
