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Esports Management (MBA)

Program Overview

The Esports Management MBA focus prepares students for advanced positions in esports management. The focus consists of three elective courses, complementing the foundation and core of the MBA program with courses that focus on the unique knowledge, skills, and experiences needed to be successful in esports.

Program Details

• The program prepares students for high-level management of esports business entities across the esports ecosystem, as well as for starting their own esports venture.
• Potential careers include esports mid-level organizational administration, senior marketing management, and esports strategy management.
• Students gain one-of-a-kind experiences through international partnerships with universities and esports organizations around the world.

Flexibility and Recognition

Flexibility At Our Core

• The program is designed with flexibility and convenience in mind.
• All classes in the MBA program are taught in a flex-format from Zoom-enabled classrooms.
• Students have the option to attend face-to-face classes at our Winchester or Loudoun locations or attend virtually via Zoom.
• Classes are scheduled in the evenings or alternating weekends.
• The MBA can be completed in as little as 12 months as a full-time student or at your own pace as a part-time student.

Locally and Globally Recognized

• Shenandoah University enjoys a strong reputation locally, regionally, and nationally.
• Our MBA graduates are recognized within the business community as knowledgeable, capable, and able to excel in the workplace.
• With AACSB International accreditation, you'll get a world-class education from one of a very select group of universities across the globe.

Unique Features

• No GMAT required
• 36-48 credit hours for degree completion (depending on transcript)
• Attend classes in-person or via Zoom
• A small-classroom environment at an AACSB International-accredited university where the focus is on discussions, seminars, and integrated case studies
• Emphasis on practical, hands-on applications that will make your MBA work for you in the marketplace
• Opportunities to develop rich, collaborative relationships with premier faculty and fellow students who, like you, have diverse work and life experiences
• Access to both our executive-in-residence and our senior executive counselor, who provide one-on-one advice and counsel on coursework and careers
• Additional hours offered to fulfill the CPA licensure requirement

Esports Programs at Shenandoah

• Esports Management (MBA)
• Esports Management (BBA)
• Esports Management (BS)
• Esports Media and Communication (BS)
• Esports Coaching Certificate
• Esports Management Undergraduate Certificate
• Esports Management Graduate Certificate
• Esports Management Minor

Career and Salary Possibilities

• The Esports Management MBA focus prepares students for careers like esports event managers, esports administration, and esports marketing.
• Students work closely with the varsity esports program at Shenandoah University to gain working experience.
• The average starting salary range for esports professionals is $40K-60K.

Classes

• Students learn about the management of esports organizations through project-based learning that complements their MBA degree.
• They learn how to start an esports organization as well as how to manage existing esports businesses and digital media.
• The program focuses on combining classroom learning with experiential learning through travel opportunities, partnerships with professional organizations, and in our esports arena on the main campus.

Course Requirements

Academic Modules (24 credits)

• MBA 601: Making Decisions With Data (6 credits)
• MBA 602: Leading People & Organizations (6 credits)
• MBA 603: Creating Value for Business and Society (6 credits)
• MBA 604: Exploring International Opportunities (6 credits)
• MBA 605: MBA Career Development (0 credits)

Foundation Course (12 credits)

• Up to 12 foundation credits may be waived for students with the appropriate undergraduate or graduate preparation.
• ACCT 501: Foundations of Accounting (3 credits)
• FIN 502: Foundations of Finance (1.5 credits)
• ECN 501: Foundations of Economics (3 credits)
• MKT 502: Foundations of Marketing (1.5 credits)
• QM 502: Business Statistics (1.5 credits)
• 504: Business Analytics (1.5 credits)

Esports Core (9 credits)

• ESPT 520: Esports Consumerism (3 credits)
• ESPT 570: Esports Entrepreneurship (3 credits)
• ESPT 590: Esports Digital Media Management (3 credits)

Shenandoah's Esports Competition Team

• Shenandoah's esports team competes through the National Association of Collegiate Esports (NACE), with over 55+ team members playing seven esports titles against players at colleges and universities across the U.S., including Division I institutions.
• The team's on-campus home is in the Esports Arena.

Esports Arena

• Shenandoah has one of the first esports arenas on the East coast and the first collegiate, spectator esports arena in Virginia.
• The 1,571-square-foot arena accommodates the growing esports demand in the region.
• It serves as both a practice facility for Shenandoah's 45-member varsity team and as a public esports venue where spectators can watch weekly matches.

Application Information

• The MBA Admission Committee gives full consideration to the entire application packet, but admission to the program is competitive.
• When the complete application is received, the MBA Program Director evaluates it and determines eligibility.
• If found eligible, an interview with the MBA Admissions Committee will be scheduled.

Fast-Track to Your MBA

4 + 1 Option

• Students enrolled in Shenandoah's four-year Bachelor of Business Administration (BBA) program can take advantage of the new 4 + 1 option to earn an MBA with one additional year of classes.

2 + 2 + 1 Option

• Transfer students with two years of college credits can take advantage of the 2 + 2 + 1 option that allows them to transition from an associate of arts degree in business to the BBA degree and subsequently to the MBA degree — all in five years.

Study Abroad

Global Experiential Learning (GEL) Program

• The Global Experiential Learning (GEL) Program offers Shenandoah students a short-term, faculty-led, study-abroad experience for academic credit.
• These short-term, credit-bearing, faculty-led programs are offered winter break, spring break, and during the summer.

Meet the Faculty

• Imagine participating in interesting conversations led by engaging professors who've already done what you dream of doing.
• You'll be in a small class with professors who know your name, care about your success, and provide advice as you pursue your academic and career goals.