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Sports Management

Overview

The Sports Management specialization is one of just a few programs in the U.S. offered entirely online. T.U.’s program is designed to maximize convenience while providing the necessary structure to enhance students’ marketability and to improve their business skills. Faculty are prepared to help students make connections with a growing network of alumni working in sports or with the extensive list of sport industry contact that have professional relationships with our faculty.

Program Structure

• Duration: 2 years
• Entry Dates: September / January / April
• Study Mode: Full-time
• Credits: 90 CH | 120 ECTS

Program Learning Outcomes

• The successful MIBA participant will be able to analyze and evaluate (beyond the level of understanding) the performance of a business in the functional areas of general management (accounting, economics, finance, and marketing).
• The successful MIBA participant will be able to analyze and evaluate decision alternatives using theories, tools, and techniques (such as a cash flow statement, market segmentation, and sustainable competitive advantage) applied to the internal and external analysis of a business or industry situation and are able to support and defend their recommendations.
• The successful MIBA participant will be able to create and present advanced oral and written business presentations (such as a research proposal or a business plan) in a supported and scholarly fashion.
• The successful MIBA participant will set an example to other students by conducting their affairs in a businesslike manner (such as respect for their appearance, timeliness, and preparation) and possess the ability to work cooperatively in mixed teams on diverse projects towards a common goal.
• The successful MIBA participant will be able to develop life-long learning skills that will support them to continue their studies in a self-directed and autonomous manner.

Courses

• Communication and Fund Raising in Sports
• Business Strategies in Sports
• Personnel Management in Sport
• Sport Mentorship

Requirements

• Master’s Admission Requirements
  • Bachelor’s Degree
  • Official Transcripts
  • English Proficiency
  • Additional Materials (CV/résumé, Letters of recommendation, Statement of purpose, References or other documentation)
• Non-EU/EFTA Applicants
  • May require a student visa to study in Switzerland
  • Additional visa requirements may apply, including proof of financial resources, health insurance, and official acceptance from AUS

Career

• A specialization in Sports Management allows you to progress into the following careers:
  • Sports Operations
  • Corporate Sports Marketing
  • Promotions Management
  • Operations Management

Tuition & Fees

• Application Fee: CHF 250.-
• Admission Fee: CHF 1,500.-
• Dual Master MIBA + TU Specialization: CHF 8’350.- per term
• Fees per year: Dual Master: CHF 25,000.- per year

Why AUS?

• Campus
• Multiple Specializations Options
• Multiple Intakes per Year
• International Recognition
• Soft Skill Development
• Personalized Learning
• Support Services
• Great Student Life
• Cultural Diversity
• Student Housing

Dual Degree Accreditations

• The American Institute of Applied Sciences in Switzerland has been ranked in the 2025 QS World University Rankings.
• The Master’s Degrees are ranked in the Top 2 in Switzerland and Top 200 Globally within the Business Masters Category.