نظرة عامة على البرنامج

The MSc in Brand Strategy and Product Management from Audencia Business School is a one or two-year program that combines advanced management fundamentals with specialized courses in brand management, including data analysis and innovative communication strategies. Through real-world case studies and industry partnerships, students develop essential skills in brand communication, consumer data analysis, and innovation, preparing them for careers in brand development and product management. The program also addresses the social responsibility of brands and is accredited by the Chartered Institute of Marketing (CIM).