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Master in Digital Marketing

Overview

The Master in Digital Marketing programme is designed to equip students with the skills and knowledge necessary to excel in the dynamic digital marketing landscape. The curriculum focuses on the latest techniques and technologies, enabling students to create impactful campaigns and make data-driven decisions that drive success.

Features

• 11 Specialised Modules: Studying specialised modules in Digital Marketing empowers students to acquire a comprehensive set of skills and knowledge crucial for the digital marketing industry.
• Professional Development: This course is designed to integrate academic learning with real-world business experience through a 3-month internship.
• Agile Methodology: Agile constitutes a set of principles and practices designed to assist teams in producing better products, faster.
• Capstone Project & Elective Modules: With the Capstone Project, students are not just learning how to solve problems and think critically. They're also learning how to apply those skills in real-world settings.
• Impact Labs: The Impact Lab modules empower students with practical skills essential for their professional journey.
• Sustainability and Social Impact: The Sustainability and Social Impact Module will inspire students to lead organisations in making a lasting social and environmental impact on a global scale.
• Career Coaching: Our Career Coaching sessions prepare students for their next career progression in the world of Digital Marketing.

Degree Pathways

Our Digital Marketing programme offers various degree options tailored to students' career goals, from a Spanish Titulo Propio with UCAM to an officially accredited programme with Collège de Paris, each with varying ECTS credits.

UCAM Master of Professional Development

• Duration: 1 Academic Year
• Tuition Fee: 10,500€
• Government Recognition: Spanish Titulo Propio
• Official Certification: Master’s Degree in Continuing Education in Digital Marketing

UCAM International MBA

• Duration: 1 / 1.5 Academic Year(s)
• Tuition Fee: 14,500€
• Government Recognition: Spanish Titulo Propio
• Official Certification: Master’s Degree in International MBA in Digital Marketing

College de Paris Master Specialisé (MS)

• Duration: 1 Academic Year
• Tuition Fee: 15,100€
• Government Recognition: French Official Degree
• Official Certification: Operational Activities Manager (Level 7) certification in Digital Marketing

College de Paris MBA International

• Duration: 1.5 / 2 Academic Year(s)
• Tuition Fee: 20,100€
• Government Recognition: French Official Degree
• Official Certification: Operational Activities Manager (Level 7) certification in Digital Marketing

International Accreditations

Our Digital Marketing programme offers accreditation from UCAM (Spain) or Collège de Paris (France), plus an exclusive ESEI Private degree—enhancing students' global career opportunities based on their selected pathway.

Career Opportunities

A choice that makes the difference.

• Sales: Career Paths in Digital Marketing: Digital Sales Manager, E-commerce Manager, Account Executive (Digital Media), and more!
• Management: Career Paths in Digital Marketing: Digital Project Manager, Brand Manager (Digital Focus), Marketing Automation Manager, Consultant (Digital Marketing), and more!
• Marketing: Career Paths in Digital Marketing: Digital Marketing Manager, Social Media Strategist, SEO/SEM Specialist, Content Marketing Manager, and more!
• Operations: Career Paths in Digital Marketing: Digital Operations Manager, Analytics and Insights Manager, Conversion Rate Optimization (CRO) Specialist, Email Marketing Manager, and more!

Frequently Asked Questions

• What is the duration of the programme?: The duration of the programme depends on the choice of degree: 1 academic year for the Master’s programme, 1-1.5 academic years for the MBA in Digital Marketing (UCAM), and 1.5 years or 2 academic years for the MBA in Digital Marketing (College de Paris).
• What is the Master class schedule?: Our Master and MBA classes run on weekdays in the evenings from 6pm to 9pm.
• What is ESEI’s attendance policy?: Students must attend at least 5 out of 7 sessions for each module.
• How are my module grades calculated?: Each module has 4 assessment components: a group submission (40%), an individual submission (20%), a formal oral presentation (20%), and a participation grade (20%).
• Are there any additional trips, visits or events included in the programme?: Yes, as part of the programme, students will have the opportunity to engage with guest speakers, collaborate with real businesses, and participate in organised visits to local companies.
• What is the official certification I will receive upon completion of the programme?: Upon successful completion of the programme, students will receive a Master’s Degree in Continuing Education in Digital Marketing or Master’s Degree in International MBA in Digital Marketing certification, awarded directly by UCAM or Collège de Paris.