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Official Double Master’s Degree in Innovation and Tourism Marketing

Overview

The Official Double Master’s Degree in Innovation and Tourism Marketing is designed to equip students with cutting-edge skills and strategies to excel in the dynamic tourism industry. This program is exclusively online and offers a unique blend of theoretical knowledge and practical experience.

Format

| Online
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Language| EnglishDuration| 12 monthsCredits| 60 ECTSTuition fee| 5300 €Start date| November

Program Curriculum

The program curriculum is divided into two main sections: Common Subjects and Specialization.

Common Subjects

• Strategy & Globalization
• Leadership and Human Resources Management
• Operations Management and Trade
• International Marketing
• Financial and Economic Management
• Entrepreneurship & Innovation
• Business Game

Specialization

• Innovation: A reality in the tourism sector
• The new global tourism environment
• Innovation applied to Tourism Business Models
• Innovation and Creativity applied to the Generation of Value
• Innovation applied to Tourism Processes
• Innovation applied to the Management of Tourism Businesses
• Technologies applied to tourism
• The public support to the development of technology in tourism
• Knowledge and Management of Customer and Markets
• Innovation and Tourism Marketing Management
• Theoretical and Practical Seminar
• Final master's project

Career Prospects

Graduates of this program can apply for various positions, including:

• Product Manager
• PhD, Researcher or Professor
• Social Media Manager
• Revenue Manager
• Manager of Innovation and Tourism Technology
• eCommerce Manager
• Career in the public sector
• Advisor in innovation, marketing and technologies for tourism
• Marketing Director

Program Professors

The program is taught by experienced professors, including:

• Javier Plitt-Stevens
• Doris Miculan Bradley
• Donna Lee Rosen
• Pablo Valente
• Clara Prat
• Mira Abi Safi
• Jordi Villanova
• Enric Bayò

Double Accreditation

This program has dual accreditation, one given by BEBS and the other by UCAM.

Admissions Requirements

For professionals without a university degree, the requirement of a university degree may be waived for individuals with five years or more of relevant experience in the field of specialization of the program/master. However, candidates must also fulfill the specific entry requirements for the universities with which we collaborate.

Required Documents

• Up-to-date Resume (CV)
• Copy of Passport or ID
• Letter of Motivation
• Bachelor’s Degree
• Academic record
• IELTS 5.5
• IELTS 6.0