نظرة عامة على البرنامج

International Marketing

Master of Arts (M.A.)

Degree

Master of Arts (M.A.)

Description

Product, price, distribution, and promotion: these are the critical factors that enable companies to successfully position their products and achieve their marketing objectives. Effective implementation requires skilled professionals and leaders who possess a global mindset and are well-versed in the latest marketing trends.

The Master’s programme “International Marketing” provides you a comprehensive understanding of the entire sales and marketing concept – from idea development and the planning of communication strategies to market readiness and the ongoing management of product-related services. This combination prepares you for an international career in the dynamic field of marketing.

Locations

• Essen

Duration

4 Semester including Thesis

Credit Points

120 ECTS

Total costs

22.500,00 euro (including examination fee and immatrculation fee)

Accreditation

FOM University of Applied Sciences is accredited by the German Council of Science and Humanities and was the first private university in Germany to be system-accredited by FIBAA in 2012. This means that all FOM degree programmes are state and internationally recognised. In addition, the FOM University of Applied Sciences has been awarded the “Excellence in Digital Education” seal by FIBAA for its outstanding quality in digital teaching.

Career Prospects

You can take on the following jobs:

• Brand Manager
• Marketing Manager
• Product Manager
• Digital Marketing Specialist
• E-Commerce Manager
• Social Media Manager
• Marketing Consultant

Semester Overview

1st semester

• Decision Focused Management (6 CP): Decision Theory, Behavioural Economics, Management Decisions in a Strategy Context
• Digitisation in Marketing (5 CP): Effects of Digitalisation, Digital transformation of marketing, E-commerce and online marketing
• German Basics – (A1 Level Curriculum) (5 CP): Introducing Yourself, Orientation; Asking Questions, Countries and Languages; Living in Germany, Times of the Day; Describing Daily Routines
• Product & Price Policy (5 CP): The Concept of Product- & Price Policy according to Becker (product/programme/price), Classification of Product- & Price Policy in the Marketing Process, Product and Price Policy as Elements of the Traditional Marketing Mix
• Professional Business English (8 CP): Study Skills, Business Communication, Business Vocabulary

2nd semester

• Intercultural Training (6 CP): Basic Principles of the Theory of Culture, Rules of Intercultural Communication, Socio-cultural, Religious and Business Issues, Working in Intercultural Teams
• Research Methods in International Marketing (5 CP): Qualitative Research in Theory Development, Methods of Qualitative Research, Quantitative Data Analysis
• Instruments of Communication (8 CP): Human Senses as Communication Receivers and Addressing the Senses through Perception, Channels of Perception and their Significance for Communication, Basic Principles of Communication, Communication Models, Integrated Corporate Communications
• International Market Research (5 CP): Special Characteristics of international Market Research, Conceptual Principles of Empirical Research, Specialist Application with PSPP/SPSS/R
• Negotiation & Presentation (5 CP): Negotiation Management, Presentation and Moderation Techniques
• Business Simulation (10 CP): Information Requirements, Selection and Management, Handling Risks and Uncertainty, Problem-solving, Human Resources, Procurement, Financial and Investment Planning, Decision-making Techniques, Risk and Liquidity Management, Rational and Intuitive Decision-making, Turnaround Management

3rd semester

• Leadership & Sustainablity (6 CP): Basic Terms and Principles of Leadership, Leadership Theories, Styles, Techniques and Instruments, Concept and Principles of Sustainability, Development of a normative Framework ("Mission Statement"), with Consideration of Sustainability
• Marketing Planning & Controlling (5 CP): Modern Understanding of Controlling in a Company, Forms of Marketing Controlling, Control Parameters and Instruments, Implementing and Organising Marketing Controlling
• Electronic Business (5 CP): Development and Creation of Systems in e-business, Processes and Management in e-business, E-procurement, e-shops, e-marketplaces, e-communication, E-marketing
• International Marketing Management (6 CP): International Environment Analyses, International/Intercultural Consumer Behaviour, Operative Marketing in an International/Intercultural Context, International Marketing Management
• Project: International Marketing Strategy (5 CP): Market Analysis, Marketing Strategy
• Business Simulation: Information Requirements, Selection and Management, Handling Risks and Uncertainty, Problem-solving, Human Resources, Procurement, Financial and investment Planning, Decision-making Techniques, Risk and Liquidity Management, Rational and Intuitive Decision-making, Turnaround Management

4th semester

• Master’s Thesis and Colloquium/Defence (25 CP)

Admission Requirements

• University degree with 180 ECTS: with at least 60 ECTS credits in economics, or Successfully completed oral admission examination based on a written essay.
• English language level B2

How to Apply

1. Register your personal data and educational background in the application form.
2. For the registration, you need the following documents:
   • Authenticated copy of general university entrance qualification certificate and school-leaving certificate or high school diploma
   • Curriculum Vitae
   • Authenticated copy of bachelor's degree certificate (for details check the admission requirements) and Transcript of Records bachelor's degree
   • Proof of sufficient English language skills (at least B2 proficiency level – for details check the admission requirements)
   • Only for MBA: Proof of professional activity for at least 1 year after completion of the bachelor's degree (prerequisite)
   • Scan of passport
3. Please send the filled out and signed application form as well as the mentioned documents in step 2 via email to [insert email].

Tuition Fees

• Total fees: 22.500,00 euro (including examination fee and immatrculation fee)
• Tuition fee: 22.500,00 euro
  • 1st Instalment (Deposit fee): 500 euro (has to be paid after receiving the invoice in order to secure the admission)
  • 2nd Instalment: 13.257,75 euro (payable immediately upon receipt of invoice before the 1st semester)
  • 3rd Instalment: 8.742,25 euro (payable before the 3rd semester)