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MARKETING MANAGEMENT

BA (Hons) Top-up

This course is subject to validation and approval.

Award

BA (Hons)

Duration

1 year FT

UCAS Code

N500

Entry

September, February

Fees

View Fees

Department of Business and Enterprise

Overview

Marketing is a dynamic business, with social media and e-commerce transforming the way many service sector companies manage their marketing approach. Our Marketing Management top-up degree course will enhance your existing knowledge and enable you to meet the demand for trained professionals with proven e-marketing skills across online and high street businesses.

This one-year course is designed for anyone who has previously studied a relevant subject (up to Level 5). It will ensure you have a thorough grounding in marketing practice, creativity and innovation, developing competencies to succeed in management within the sector, while you will also be able to expand your knowledge into a range of specialist areas through a variety of optional study modules.

To help you put theory into practice during your studies, our marketing degree top-up course gives you the chance to engage with local organisations through live projects and case studies, while you will also have the opportunity to learn video production, livestreaming, podcasting. Our University is also accredited by the Chartered Institute of Marketing (CIM), enabling you to undertake a professional marketing qualification during or after completing the course.

Why should I choose to study Marketing Management BA (Hons) Top-up?

• PRACTICAL APPLICATION – Get involved in live projects, case studies, promotional and PR work with market research and planning briefs conducted with local organisations
• ENRICHMENT – Engage with industry professionals through guest lectures, workshops and other activities.
• SPECIALISE YOUR STUDIES – Choose from a variety of specialist optional modules, such as Enterprise Risk Management or Advertising and Media Management
• AWARD-WINNING UNIVERSITY – Study at the highest-ranking university in the region according to student choice (Whatuni Student Choice Awards 2023)

Course breakdown

Modules

Core Modules

Digital and Social Media Marketing

Digital marketing channels are revolutionising the manner in which all businesses operate and market their business activities. Everyone is looking for opportunities to enhance and support their core marketing communications objectives in this customer-centric multi-channel environment. You will be learning digital marketing principles, the role of social media and how to apply them to create a successful strategy.

International Marketing

We live in an interconnected world, so it's important to examine how organisations explore new market opportunities beyond national boundaries. As a result, you will become more aware of the technological, communication and transportation challenges businesses face and the options they consider when seeking a foothold in a new country.

Leadership and Change Management

Change is inevitable in an increasingly competitive global environment. You will develop the skills needed to design, implement and evaluate effective change within organisations operating in a variety of environments as if you were an employee, manager, or external consultant designing strategic change management programs for clients.

Options:

Brand Management

The most valuable assets that a company has are the brands that it has invested in and developed over time. You will be given the theoretical knowledge and practical skills required to succeed in the management of complex brands and look at how brands are viewed, built, managed and measured to ensure superiority and sustainability.

Advertising and Media Management

You will be taken deeper into the management processes relating to advertising, focusing on the skills involved in matching business objectives and brand communication to target markets. You will be given a greater insight into detailed analysis of what makes advertising communications effective.

Enterprise Risk Management

Risk is becoming an important function for business managers and owners. You will learn about enterprise risk management techniques and strategies employed by businesses operating within increasingly complex and dynamic environments. Key risk areas include human resources, finance, IT, marketing, health and safety, innovation and product development, leadership and corporate governance and business continuity.

Social Entrepreneurship

The role of the not-for-profit sector is becoming increasingly significant on both a national and global scale. You will be analysing the business and marketing principles of the not-for-profit, and how they contribute to running an efficient organisation in a complex and dynamic environment. You will be able to look at business examples from a variety of sectors, including education, social services, charities and voluntary organisations.

Research option

Research Project

You will have the opportunity to engage in an independent research project of your choice. You will have support with preparing your proposal and understanding the competent characteristics of good research. An appointed tutor will help guide you through this important and rewarding process.

Marketing Showcase

This module enables you to demonstrate your capabilities in researching, planning and delivering an industry or community-related project. You will cultivate the desired graduate attributes of professionalism, critical enquiry and problem solving, enterprise, creativity and innovation. You will then exhibit your research findings in an event for peers and industry professionals.

Entry requirements

Academic

• A relevant HND or a foundation degree in the areas of Marketing Management, Business Management, Finance and Business, with 240 credits.

If you are unsure if your previous qualification is suitable, please contact us before completing an application.

International students

• European and International qualifications studied in a relevant subject matter will also be considered. Applicants will need to have achieved 120 ECTS or equivalent (European Credit Transfer).

If you are unsure if your previous qualification is suitable, please contact us before completing an application.

Key information

Teaching and assessment

• Teaching Example of a typical teaching week (up to 14 contact hours):
  • Large group teaching – 5 hours
  • Smaller group teaching – 7 hours
  • Tutorials – 2 hours
  • You will also need to commit around 20 hours per week for individual study time.
• Assessment Estimated breakdown of assessment for this course:
  • Coursework – 61%
  • Practical assessment – 22%
  • Written examinations – 17%

Tuition fees for international students

• If you are an international student (or have been fee assessed as an international fee payer) and are enrolling on a full-time bachelor's degree course in 2024/2025, the fee for the academic year will be £14,000. If you complete a placement year, there will be an administration fee of £500 for a full year or £250 for a half-year placement.
• In 2025/26, the tuition fee for [Band 3] courses will be £19,750 per year.

Kick-Start Scheme

• As a new student studying this course full-time, you will receive £300 per year through our Kick-Start Scheme (UK students only, eligibility criteria applies). This scheme will support your studies and future career by contributing to course-related materials, uniform or selected items on campus. You may also qualify for an additional £500 per year.

Accreditations, endorsements and partnerships

• University College Birmingham works with a wide range of organisations to ensure you receive the best possible training and qualifications recognised by industry.

Work experience

• Work experience is vital for learning how to apply your training in the real world and for building your confidence and skills before you finish your course – and it may even lead to a job when you graduate. Our Hired team can help you find suitable work experience.
• We encourage students on our BA Marketing Management top-up course to gain work experience throughout your studies.

Career opportunities

• The example roles and salaries below are intended as a guide only.
• Marketing executive: Average salary: £26,500 – £30,500
• Digital marketer: Average Salary: £30,000
• Social media manager: Average Salary: £25,000 – £32,000
• Advertising account executive: Average Salary: £35,000
• Public relations officer: Average Salary: £25,000
• Media planner: Average Salary: £32,500
• Want to take your studies to the next level? Completing the BA (Hons) degree will enable you to move onto our postgraduate courses such as Enterprise Management MSc/PGDip or Marketing Management for Events, Hospitality and Tourism MA/PGDip.

Meet your lecturers

• Gwyneth Stewart: Senior Lecturer
• Faiza Khan: Lecturer
• Nicola Sandford: Senior lecturer