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Event Management BA (Hons)

Course Overview

The Event Management BA (Hons) course is designed to prepare students to work in the exciting and diverse global events industry, ranging from large-scale music and cultural festivals, corporate events and exhibitions, to small, bespoke social events.

Why Study This Course?

• Gain hands-on experience managing live events
• Develop skills and knowledge necessary for organizing successful, memorable, and safe events
• Learn how to apply business principles, such as financial management, marketing theory, and strategic management to the solution of event management problems
• Access industry visits and field trips
• Prepare for a future career in event management with a work placement

Course Structure

• Year one: Common first year with other business courses
• Year two: Specialized event management modules
• Placement year: Optional work placement
• Final year: Advanced event management modules and a project

Modules

• Entrepreneurial Thinking
• Entrepreneurial Ideation
• Business Decision-Making Using Data Analysis
• Foundations of Management
• Organisation Behaviour
• Marketing, Digital and Social Media
• Innovation in Practice
• Designing a Research Proposal
• Project Management in Events and Sport
• Operations Management in Sport and Events
• Event Funding, Policy and Promotion
• Experience Design
• UK Work Placement
• International Study/Work Placement
• Project
• International Event Management
• Contemporary Issues in Entertainment and Experience
• Impacts and Legacies
• Strategic Communications in Sport and Entertainment
• Talent Representation
• Digital Transformation in Events and Sport
• PR and Event Marketing

Entry Requirements

• UCAS points: 112
• A level: BBC
• GCSE: Maths and English at grade 4/C or Functional Skills Level 2
• BTEC: DMM
• IB Diploma: 24 points
• Access to HE: 30 Level 3 credits at Merit

Fees and Funding

• UK students: £9,535 per year (2025/26)
• EU students: £9,535 per year (2025/26) with EU Support Bursary
• International students: £16,800 per year (2025/26)
• Professional placement: £1,500 (UK students) or £1,800 (international students)

Facilities

• DigiComm Lab
• Business Simulation Suite
• Talent Team

Careers and Opportunities

• Event management roles in national and international companies
• Further study options, including the Events and Experience Management MSc
• Opportunities for work placements and volunteering

Student Contract

• A copy of the current 2024/2025 contract is available on the website
• The Contract details student rights and obligations during their time as a student
• The Contract will be updated for the 2026/2027 intake

Disclaimer

• Facilities are subject to availability
• Access to some facilities may vary or have reduced availability
• The university reserves the right to charge fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.