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Master International Business | Sports Management and Media

Highlights

• Unique combination of Sports Management and Sports Marketing
• Developed by leading experts in the sports sector
• Prepares students for a career in the sports business

Key Facts

• Program start: September
• Language: English
• Duration: 18 months (Single Degree), 24 months (Dual Degree)
• Format: Full-time
• Scholarships: Up to EUR 4,000 funding
• Thesis: In German or English
• Final Degree: Master of Arts (M.A.)

Your Master's Degree at Munich Business School

• Practice-oriented learning environment
• Development of leadership qualities, technical, and personal capabilities

Highlights

• Practical Relevance
• Mentoring Program
• Renowned Trainers from Sports Management
• SPO Alumni Club
• Career in the Sports Management: possible employers
• Studies with Competitive Character

Practical Relevance

• Projects with real tasks from companies in the sports sector
• Business plan developments, presentations, case studies, projects, and excursions

Mentoring Program

• Exclusive mentoring program with a professionally experienced person from the circle of MBS alumni
• Support during the hot phase of studies, help to achieve career goals, and provide valuable contacts through their network

Renowned Trainers from Sports Management

• Instructors are renowned experts, most of whom are themselves active as managers or entrepreneurs in the areas of sports marketing, sports management, and sports media
• Come from companies such as adidas, BMW Group, and the German Olympic Sports Federation

SPO Alumni Club

• Connects alumni from a wide variety of industries and companies
• Offers a wide range of services with regular events such as the annual "Hoamcoming" at MBS and a local "Stammtisch" a platform for exchange and networking

Career in the Sports Management: possible employers

• Associations of the soccer, ice hockey, basketball, or handball federal leagues
• Formula 1 racing drivers and teams
• Organizers of sports events
• Manufacturers of sports articles
• Consulting firms in the sports sector
• Organizers of sports fairs and conferences
• Consulting companies
• Sponsoring agencies
• Concerns
• Fashion and retail companies

Studies with Competitive Character

• The sports management has worldwide revenues of over 80 billion euros
• A secure, continually growing sector of the economy
• Numerous attractive career options will be open to you in this sector and in the economy

Our Master SPO in Numbers

• 60 International Partner Universities
• 4:1 Student to Faculty Ratio
• 100% Business Hotspot Munich
• 21-32 Age range

Contents

Program-specific Modules

• Prepare you optimally for your successful career in the sports management
• Acquire specific know-how and get to know all facets of sports management and media
• Optimal mix of theoretical basic knowledge and practical skills

Business Project

• An integral part of the Sports Management and Media program
• Work together with your fellow students on a concrete, practice-relevant issue
• Apply and demonstrate your skills in practice
• Make important contacts with future employers

Core Modules

• Acquire general business management knowledge
• International management, business communication, management, and your freely chosen international focus
• Gain an understanding of economic interrelationships in a multicultural and globalized world
• Learn to consider and correctly interpret social and cultural aspects in your future business decisions

Electives

• Round off your profile by completing the electives, your personal elective courses
• Choose from a varied pool of courses
• Take, for example, Brand Story Telling, Media Rights, and Digital Sports Management or work on an individual research project

COURSE OF STUDIES MASTER SPORTS MANAGEMENT AND MEDIA

Semester 1

• SPORTS MANAGEMENT AND MEDIA MODULES
  • International Sports Business
  • Sports Communication & Media
  • Business Project
• INTERNATIONAL BUSINESS & MANAGEMENT MODULES
  • International Service Marketing
  • Corporate Finance
  • International Business and Management
  • International Focus
• EXECUTIVE SKILLS
  • International Business Communication
  • MBS Engagement

Semester 2

• SPORTS MANAGEMENT AND MEDIA MODULES
  • Digital Sports Management
  • Sports Marketing and Sponsoring
  • Electives
  • Business Project
• INTERNATIONAL BUSINESS & MANAGEMENT MODULE
  • International Focus
• EXECUTIVE SKILLS MODULES
  • Responsible Leadership in a Global Context

Semester 3

• Semester Abroad
• Master Thesis

Business Projects – for Your Perfect Career Start

• Practical project is a real highlight
• Work for a company and solve a real, current problem
• Process tasks for companies such as Audi or adidas and associations such as the German Football Association (DFB) or the German Olympic Sports Federation (DOSB)
• Establish important contacts to prospective employers

Experience-based learning – with trainers and lecturers from the sports industry

• Education rooted in professional practice
• Lecturers are established experts with a wealth of experience from their active careers in the sports industry
• Courses are designed to promote the direct application of what has been learned in a practical context

Your semester abroad

• Discover one of our global partner universities
• Spend your third semester abroad at one of numerous international partner universities
• Gather extensive international experience and expand your intercultural skills
• Students can also choose to spend two semesters at selected universities and complete their studies with a dual degree

Internationality

• Studying at Munich Business School is an international experience
• Internationality is not only taught but also lived
• MBS maintains partnerships with over 60 universities worldwide
• Cooperations range from classic programs such as ERASMUS+ and exchange programs to over 20 dual-degree agreements with partners in Europe, Asia, Australia, and the USA

Dual Degree

• Acquire an additional, specialized Master's degree from one of our partner universities
• Spend two semesters at MBS and then two semesters at the partner university, followed by the Master's thesis

Application

• Academic, linguistic, and to some extent professional requirements
• Submit your application documents at any time
• Places are limited, so apply for your desired study start as early as possible

Admission Requirements

Academic Requirements

• Successful Bachelor's degree (180 ECTS or more)
• Applicants with a degree in Business Studies/Management/Economics are entitled to apply for the program directly
• Applicants without a degree in economics can qualify for the program by completing the Pre Master Program

Language Requirements

• English Proficiency
  • TOEFL iBT & Home Edition: min. 85
  • IELTS & IELTS Online: min. level of 6.5– Academic Module
  • ELS English for Academic Purposes: Advanced Level 112
  • Duolingo English Test: Overall Score 115 or higher
  • Pearson PTE Academic: Overall Score 56 or higher
  • Cambridge: Min. 173 or Grade B or higher

Application Deadline

• We accept applications all year round
• Recommend that you apply as early as possible, as the number of places is limited

Application Process

Step 1: Written Application

• Submit your online application
• Provide the following mandatory documents:
  • Answering questions of motivation
  • Résumé/CV
  • Copies of your graduation certificates* and/or current university transcripts*
• May also upload the following additional documents:
  • Recent photo of yourself (professional, in color with bright background)
  • Copy of the school leaving certificate (e.g., Highschool Diploma, IB, Abitur)*
  • Proof of English language proficiency (TOEFL, IELTS or ELS)
  • Reference letters (if available)
  • When applying for a scholarship: personal statement (1 page)

Step 2: Admission

• Qualified applicants will be invited for a personal interview on site in Munich or online via Microsoft Teams (approx. 30 - 45 minutes)
• The interview may include the processing of a case study

Step 3: Study Contract

• Once you have successfully completed the application process, Munich Business School will provide you with an acceptance letter as well as two copies of your study contract
• Please sign one copy and return it within two weeks to secure your spot in the program
• The other copy needs to be kept for your own records

Step 4: Student Visa

• If you are a non-EU national, you are required to apply for a student visa in order to start your studies in Germany
• To obtain a visa invitation letter from Munich Business School, which is necessary to apply for the visa, please add a copy of your passport details page when handing in your signed study contract

Fees

• The quality of teaching and the training of sought-after professionals and managers is the focus at Munich Business School
• By studying at MBS, you are making an investment in your future
• You can comfortably pay the tuition fees in three semesters or 18 monthly installments

Fees on the Master’s program

• Fee per month: EUR 1,430
• Fees per semester: EUR 8,580
• Total fees: EUR 25,740

Early Bird Special

• Submit your complete online application and receive a discount on the first semester rate
• Fall Intake - Deadline 15th February: EUR 1,000 Discount

Other Fees

• Application Processing Fee: 60 Euro
• One-time Enrollment Fee (EU/EFTA): 690 Euro
• One-time Enrollment Fee for international students: 1,490 Euro

Scholarships

• Munich Business School offers attractive scholarship programs amount up to EUR 4,000 of the overall tuition fee
• (Up to EUR 2,000 on the 1st and 2nd master's semester)
• If you wish to apply for a scholarship, you should include an application when you submit your overall application

Master Sports Management and Media Alumni

• What do our Master Sports Management and Media Alumni actually do after their studies at MBS?
• To answer this question, MBS regularly conducts the MBS Alumni Survey
• Our graduates:
  • Have found a job within 3 months after graduation: 72%
  • Source: MBS Alumni Survey 2020

Testimonials

• Miriam Kathol, Senior Manager Sportrechte bei SportA GmbH
  • Especially the lectures on media law as well as on sports rights, licenses, and exploitation have laid a good foundation for my current area of responsibility
• Lis Schirtz, Programme Manager, INAP, Luxembourg
  • In my current position, I benefit daily from my experience and knowledge from MBS studies
• Dominik Beyer, Social Media Manager at FC Bayern München
  • I communicate daily with the most diverse target groups: with fans, players, departments in the club, as well as agencies and service providers

Events

• Info Session: 28 July 2025
• Master Online Info Session on July 28, 2025
• In this info session, you will have the opportunity to explore… learn more

News

• Variety Makes Markets – A Little Easter Lesson in Economics
• New President at Munich Business School: Jörg Schwitalla joins the management team
• Munich Business School earns prestigious AACSB accreditation
• CHE University Ranking 2024/25: Munich Business School again with top ratings
• The Economic Secret of the Decorated Christmas Tree
• A Triumph of Excellence: Munich Business School Scores Top Rankings Once Again
• Jesus Improvement at Easter
• MBS at the ISPO 2023: A Day Full of Impressions and Inspiration

Looking to find out more?

• Program Advisor Master Uttamdeep Kaur, B.A.
• How can we help you?
• Next Steps: Arrange consultation, Request brochure, Apply online

Contact

• Elsenheimerstraße 61, 80687 Munich Germany
• +49(0)-0

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