نظرة عامة على البرنامج

Program Type

Undergraduate

Study Mode

Hybrid-Online, Fully online, Study Abroad, Full Time, Individual

Start Dates

September and February

Duration

6 semesters (3 Years)

Credits

180 ECTS

Language

English

Degree Awarded

Bachelor of Business Administration with a Major in Event Management

Overview

The Bachelor of Arts Program in Event Management explores the concepts, characteristics and management of events in various locations allowing the student to acquire solid knowledge of business processes and analytical techniques as well as sound technical skills. This course offers aspects of creation, finance, marketing, risk assessment and human resources.

Course Benefits

The Event Management studies are designed to offer a mix of lectures, case studies, workshops and guest speakers who bring their experience and knowledge to the classroom enabling students to respond to the various challenges and implications.

This course breaks down the concept of an event and provides the knowledge and tools to create value and deliver a successful event experience for the stakeholders, sponsors and participants.

Our faculty members bring a large range of knowledge and in-field experiences to students and with small classes the learning is very personalized.

Skills After Completion

• Event Feasibility and Development
• Strategic Event Creation
• Operational Event Planning
• Corporate Event Planning
• Venue Selection
• Financial Event Planning
• Secure Sponsorships for Events
• Fundraising Strategies for Events
• Event Logistics Management
• Risk Assessment & Crisis Management
• Delivering Sustainable Events

Course Structure

Year 1 - Semester 1

• Accounting I
• Introduction to Micro-economics
• Marketing Management
• Business Ethics
• Entrepreneurship
• HR Management
• Business Communication
• Industrial Visits

Year 1 - Semester 2

• Accounting II
• Globalization and International Business
• Digital Marketing
• Introduction to Macro-economics
• Information Systems
• Critical Thinking
• Leadership and Teams
• Career Orientation

Year 2 - Semester 3

• Introduction to Event Management
• Managing Organizational Change
• Business Law I
• Venue & Facility Management
• Customer Relationship Management
• International Marketing
• Finance
• Industrial Visits

Year 2 - Semester 4

• Negotiation Skills
• Statistics
• Planning and Financial Management for Events
• New Business Development
• Food and Beverage Management
• Cost Management
• Business Law II
• Negotiating

Year 3 - Semester 5

• Sustainability & Risk Management for Events
• Sustainable Events Management
• Foundation of Hospitality Management
• Conference and Event Planning
• Advanced Meeting Planning
• Managing International Events
• Event Sponsorship & Fundraising
• Industrial Visits

Year 3 - Semester 6

• Bachelor Thesis or Internship*

The best students get the opportunity to do internship during the last semester of the program that we provide

Tuitions Fees

• Registration fee: 2,000 CHF
• First Year:
  • 1 Semester: 12,000 CHF
  • 2 Semester: 14,000 CHF
• Second Year:
  • 3 Semester: 14,000 CHF
  • 4 Semester: 14,000 CHF
• Third Year:
  • 5 Semester: 14,000 CHF
  • Thesis fee and supervising*: 200 CHF
• TOTAL COST: 70,200 CHF

subject to change

Scholarships

Students with exceptional academic achievements could be awarded the SSHE Scholarship of Merit. It is important to note that the aforementioned scholarship covers the tuition fees only (accommodation, living and other expenses are not included). Students, who wish to receive partial scholarship of merit, must send their applications with a complete set of admission documents and state in separate letter the reason, why they need scholarship. Each case is examined on an individual basis. Important: being a private business school, Swiss School of Higher Education does not provide any full scholarships or financial aid.

Career Opportunities

• Professional Sports Teams
• International Sport Governing Bodies: IOC, FIS, UEFA, FIFA, FIBA
• Music and Art Festivals (Tomorrowland, Burning Man, Glastonbury)
• Brands and sponsorships (Red Bull, Omega, Rolex)
• Arenas (O2, Allianz Arena)
• Theme parks (Disney, Four Flags, EURO Park)
• Movies production
• TV production
• Meetings, Incentives, Conferences and Meetings (MICE)