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Bachelor of Arts in Creative Media (BACM)

An innovative programme that advocates inter-medial creative practices

About this Major

This major is an innovative programme that advocates inter-medial creative practices. The programme fuses art, culture and media technology, covering a wide range of subjects such as cinema, animation, photography, sound, installation, interactive media, video game and new media art. The curriculum places a strong focus on applied learning and integrative training of creativity and technology. Students are expected to develop professional competency and creative and critical thinking via hands-on learning and studio practice.

This major is designed to train creative talents and practitioners who not only possess cultural sensibility but are also equipped with strong technological literacy, ready and adaptable for the cultural sphere, creative industry and media sector of the 21st century.

Period of Study

• 4 years for students with recognised HKDSE or equivalent qualifications
• 3 years for students with GCEAL, IB or equivalent qualifications for admission to Advanced Standing I
• 2 years for AD/HD graduates for programmes recognized for admission to Advanced Standing II

Major Leader

• Prof Max HATTLER, Associate Professor, BA (Goldsmiths, University of London), MA (Royal College of Art), Prof Doc (University of East London)

Deputy Major Leader

• Prof MAN Ching Ying Phoebe, Associate Professor, BA (The Chinese University of Hong Kong), MFA (San Francisco Art Institute), DFA (RMIT University)

DEGREE CURRICULUM

After completing the common School requirements, students will study a group of major core courses that distinguish BACM from the other two SCM majors. The core courses are Creative Media Studio II (cinematography and video post-production), Physical Computing and Tangible Media, Critical Theory and Socially Engaged Practices and Narrative Strategies and Aesthetics of Time-based Media for a variety of media contexts such as moving image, animation, experimental videography, documentary works, games, hypertextual environments and non-linear screen storytelling.

Beyond the School and major core requirements, students are free to take any elective courses from various areas such as animation, game, cinema and new media. These electives are meant to assist students in designing their own study paths based on their personal and professional objectives.

All students undertake a research-based Graduation Thesis/Project, which can be a creative art or critical writing project. Optional internships and overseas exchange programmes are also in place to provide students with networking experience before they graduate. Throughout their studies, students will have broad exposure to world-class artists and creative media professionals who visit SCM as guests or artists-in-residence on a regular basis.

Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide students with essential guidance and mentoring as part of their study plan.

ENTRANCE REQUIREMENT

• JUPAS
• Non-JUPAS (Local Applicants)
• International (Non-local Applicants)
• Mainland Applicants

Graduation credit requirements

For students admitted in 2024 and thereafter

• Normative 4-year Degree: Minimum for graduation: 120 credit units
  • Gateway Education: 21 credit units of Gateway Education courses and 9 credit units of School-specified courses
  • School Requirement: 12 credit units
  • Major Core: 12 credit units
  • Major Elective: 48 credit units
  • Free Elective/Minor: 18 credit units
• For students with GCEAL, IB or equivalent admitted with Advanced Standing I: Minimum for graduation: 93 credit units
  • Gateway Education: 15 credit units of Gateway Education courses and 6 credit units of School-specified courses
  • School Requirement: 12 credit units
  • Major Core: 15 credit units
  • Major Elective: 45 credit units
• For Associated Degree / Higher Diploma Graduates admitted with Advanced Standing II: Minimum for graduation: 69 credit units
  • Gateway Education: 6 credit units of Gateway Education courses and 6 credit units of School-specified courses
  • School Requirement: 6 credit units
  • Major Core: 15 credit units
  • Major Elective: 36 credit units

For students admitted in 2023 and before

• Click here for the curriculum of your Cohort to learn more about the sample study path and graduation requirements.

Works

• Tale Of Rebellious Stone by Tommy NG Kai Chung (BACM 2013)
• The Untold& Unseen by Lam Ho Tak (2013 BACM Graduate)
• The Little One by Tam Wai Ching (2012 BACM Graduate)
• In Your Dreams by Tam Wai Ching (2012 BACM Graduate)
• Mad World by Wong Chun (2011 BACM Graduate)
• Bad Trip by Alan Kwan Tsz Wai (2012 BACM Graduate)
• Seong by Lam Ho Tak (2013 BACM Graduate)
• City #3721 by Lam Ho Tak (2013 BACM Graduate)
• Days After N Coming by Lo Chun Yip (2011 BACM Graduate)
• On Sleepless Roads, The Sleepless Goes by Lam Isabella Candice (2011 BACM Graduate)

CAREER PROSPECTS

Graduates are qualified for a broad range of positions in media, art, design and film industries. We expect our graduates to obtain jobs in areas such as animation, film, television, video production, advertising, media art, internet and multimedia design, art-writing, art/media education, art/cultural management and exhibition design. The BACM curriculum also addresses the professional environment in which competent and socially engaged media art professionals are needed outside the media industry. BACM graduates should be prepared for careers in artistic and cultural fields through good networking and the ability to contribute sound knowledge of multimedia and interdisciplinary creative thinking. The design of the curriculum also allows students to develop secondary areas of interest to broaden their employability and graduate-level higher education opportunities.

Alumni

• Chilai Howard, Designer & Entrepreneur, Awardee of the 3rd SCM Distinguished Alumni Award
• Nick CHEUK, Film Director, Script Writer of Time Still Turns the Pages
• Heiward MAK, Film Director, Scriptwriter, Awardee of the 5th SCM Distinguished Alumni Award
• Chris CHEUNG Hon-him, New Media Artist, Awardee of the 4th SCM Distinguished Alumni Award
• WONG Chun, Film Director
• Phoebe HUI, New Media Artist
• Alan KWAN, Assistant Professor, Department of Film, Video, New Media & Animation, School of the Art Institute of Chicago
• Tommy NG, Animation Director
• Carla CHAN, New Media Artist
• Jess LAU, New Media Artist

TUITION FEE

Tuition fee information is available upon request.