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Management, Marketing Analytics

The Master of Management with a concentration in Marketing Analytics (MMA) program at Poole College of Management equips working professional students with state-of-the-art data analytics techniques. This program focuses not just on data handling, but also on leveraging meaningful data insights that increase return on investment (ROI) and drive growth. Graduates bring cutting-edge marketing strategies to the workplace that allow them to handle large amounts of data, use appropriate analytics software and modeling techniques, and implement powerful marketing strategies.

Delivery Format

The program is delivered online, with courses including lecture videos, activities, and other media accessed from NC State’s WolfWare website. Students interact extensively with both the instructor and their peers using online communication tools.

Entrance Exam

No entrance exam is required for this program.

Eligibility

A bachelor's degree in any major from a regionally accredited college or university is required for eligibility in this program.

Plan of Study

Students must complete 30 credit hours to satisfy the degree requirements, including 18 required credit hours and 12 hours of elective courses. The innovative curriculum focuses on business analytics, marketing, and business skills, and practical experience in a hands-on learning environment. Students benefit from the faculty’s real-world experience, world-class research, and industry partnerships.

Career Prospects

Marketing strategies that once relied on theory and principles are now designed, tested, and improved using data. As a result, marketing and business professionals with analytics expertise are in high demand. Novice and veteran business professionals alike will find the material covered in this program useful for either entering the industry or keeping up with quickly evolving standards, digital tools, and marketing strategies.

Program Details

• The program is part-time, designed for working professionals and recent undergraduates with both business and non-business degrees from quantitative backgrounds.
• Graduates who are pursuing a career change or professional development through a specialized degree program in applied analytics are also well-suited for the program.
• The program covers business analytics, marketing, and business skills, with a focus on practical experience in a hands-on learning environment.

Accreditation

North Carolina State University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, baccalaureate, master's, and doctorate degrees.

Program Outcomes

The Master of Management, Marketing Analytics program prepares students to:

• Handle large amounts of data
• Use appropriate analytics software and modeling techniques
• Implement powerful marketing strategies
• Drive growth and increase return on investment (ROI) through data-driven insights

Career Opportunities

Graduates of the program can pursue careers in:

• Business analysis
• Project management
• Financial analysis
• Program management
• Business intelligence analysis
• Marketing analysis
• Operations research analysis
• Administrative management
• Logistics
• Supply chain management
• Procurement and sourcing
• Corporate development
• Business continuity planning
• Credit analysis
• Pricing analysis